AI in marketing leverages data analysis and machine learning to personalize customer experiences, predict trends, and optimize campaigns. This technology helps businesses automate tasks, improve targeting, and gain deeper insights into consumer behavior. The latest ‘Masters in Marketing’ video is titled ‘How I get free publicity in 10 minutes a day (AI Marketing)’. The MiM team says, “In a world where SEO is constantly evolving, many are claiming it’s dead. But today, I’m... [...]

Using AI for knowledge creation accelerates the research process by analyzing vast amounts of data to generate new insights and innovative solutions. AI can also enhance content generation, making it more efficient and tailored to specific audiences or needs. Adweek is hosting a webinar ‘AI Is The Solution To Media’s Knowledge Crisis’ on Wednesday, August 28, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable insights and detailed examples of how media companies and agencies are using AI to manage knowledge and foster collaboration and innovation from Qatalog founder... [...]

This is a reminder for the DMI webinar to be held on July 23, 2024. Generative AI (GenAI) in marketing has the potential to revolutionize content creation by producing personalized, engaging material at scale. It can also enhance customer experience through predictive analytics, automating responses, and optimizing marketing strategies with real-time data insights. Digital Marketing Depot is hosting a webinar ‘Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics’ on Tuesday, July 23, 2024, at 1.00 pm EDT. The DMD team says, “Many experts... [...]

The impact of AI on search is profound, enhancing accuracy and relevance through advanced algorithms and machine learning, leading to more personalized and efficient user experiences. Additionally, AI-powered search capabilities improve data retrieval and analysis, transforming how information is accessed and utilized across various sectors. Search Engine Journal contributor Marie Haynes has published an article on how AI has changed search. She says, “You’ll likely start with keyword research because we know that in order to appear relevant to a search engine, you need to write content... [...]

User behavior shifts refer to changes in the way consumers interact with products and services, often influenced by trends, technological advancements, and socio-economic factors. Understanding these shifts helps businesses adapt their strategies to meet evolving customer expectations and preferences. MOZ has published the latest Whiteboard Friday video ‘Catering to User Behavior Shifts During Times of Economic Turbulence’ featuring Emma Russell. In this Whiteboard Friday, Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and... [...]

Demand generation with AI leverages advanced analytics and machine learning to identify potential customers and personalize marketing efforts. By automating targeted campaigns, AI enhances lead generation and accelerates conversion rates. Most marketers agree AI can save them time, and demand gen marketers can benefit from this the most. It can help you find and target the best leads and accounts, and it can help you build out content quickly. MarketingProfs’ webinar on ‘Building Out Your Demand Gen Strategy With AI’ is available on-demand. The MarketingProfs... [...]

Generative AI (GenAI) in marketing has the potential to revolutionize content creation by producing personalized, engaging material at scale. It can also enhance customer experience through predictive analytics, automating responses, and optimizing marketing strategies with real-time data insights. Digital Marketing Depot is hosting a webinar ‘Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics’ on Tuesday, July 23, 2024, at 1.00 pm EDT. The DMD team says, “Many experts assert that the greatest productivity impact of Generative AI (GenAI)... [...]

AI is revolutionizing industries with its ability to analyze vast amounts of data and make intelligent decisions. From healthcare to finance, AI technologies are enhancing efficiency and innovation across various sectors. MOZ has published the latest Whiteboard Friday video ‘Optimizing for AI Overviews’ featuring Garrett Sussman. In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet. MOZ  [...]

MicroSaaS AI will give you the ability to create your own product and sell it direct to your own customer set, or even create your own customer set using the software. Or just use in your own business. Richard Fairbairnn and Simon Phillips are launching MicroSaaS AI on July 5, 2024. We are always suspicious of the “one-click” apps. But it’s a rational, believable claim in this case since the apps are already built. In one click, you can have your name for the app replace the standard name. Keep reading to learn more. So what is this new software? It’s an app for building... [...]

Content Marketing Institute has published a new video ‘How Will You Turn to Face AI Change?’. The CMI team says, “Recent Andreessen Horowitz (aka A16z) research predicts skyrocketing budgets, spending, and experimentation around the use of generative AI tools in marketing. Robert Rose says A16z has good reason to hype an investment in AI-powered content operations. However, instead of pouring a budget into building AI models and use cases, Robert recommends investing in change management first.” Content Marketing Institute  [...]