Generative marketing utilizes AI to create personalized content at scale, enhancing customer engagement and experience. It enables businesses to dynamically tailor their marketing efforts, driving higher conversion rates and more meaningful interactions. Content Marketing Institute is hosting a webinar ‘Generative Marketing Strategies – Factoring GenAI Into Your Content Strategy’ on Wednesday, June 12, 2024, at 2.00 pm ET. The CMI team says, “Generative AI continues to be a focus in the Digital Experience community with marketing teams racing to learn more about generative AI... [...]

Content Marketing Institute has published ‘Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide’. Erika Heald says, “Let’s delve into how you can use AI to define and reinforce your brand voice with a standardized framework that aligns with your company’s ethos and doesn’t stifle creative expression. Promise of AI in brand voice consistency AI’s capacity to analyze vast datasets means it can understand your brand’s voice across different contexts. By feeding the AI tool your brand voice guidelines, do’s and don’ts, successful content, and more, you allow... [...]

AI is revolutionizing marketing by enabling data-driven decision-making and personalized customer experiences at scale. It enhances targeting precision, automates routine tasks, and provides deep insights through predictive analytics. HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The AI App Doing $6M With 1 Employee’. It covers the following: Reddit trend leads to $6M ARR beauty app for men Male nail care influencers Sam upstages Shaan’s beauty score Spin-off businesses: Med Spas Aging influencers and modern male grooming... [...]

AI tools streamline complex tasks by automating processes, analyzing large datasets, and generating predictive insights, enhancing productivity and decision-making. They are pivotal across various industries, enabling innovations in healthcare, finance, marketing, and beyond. Digital Marketing Institute is hosting a webinar ‘AI Tools In Action’ on Monday, June 17, 2024. The DMI team says, “Create a winning marketing strategy with the help of today’s top AI tools in this 4-part masterclass. From initial go-to-market and brand strategy through to plans for content marketing and... [...]

AI-powered search enhances the accuracy and relevance of search results by understanding user intent and context, providing more personalized and efficient information retrieval. It revolutionizes how users interact with data, enabling faster and more insightful decision-making across various domains. The latest Digital Marketing Institute podcast is ‘The Evolving State of AI Search’. The DMI team says, “There’s a lot going on with search and the effects of AI, and no-one’s sure where it’s all headed! One voice of reason is this week’s guest, Luke O’Leary,... [...]

Using AI in marketing allows for personalized customer experiences and data-driven decision making, boosting efficiency and engagement. AI-driven tools can analyze consumer behavior, predict trends, and optimize campaign strategies in real-time. HubSpot contributor Alana Chinn has published highlighting five ways to using AI for marketing career development. She says, “Whenever I’m thinking about career growth, it’s helpful for me to know what’s hot (and what’s not) in the marketing world. I mentioned earlier that more and more marketers are incorporating AI into their workflows.... [...]

AI Duals is being released to the marketing community today by Abhi Dwivedi. Join him for an exclusive live training webinar on May 28th at 10 AM EDT and discover how AI Duals can transform your business operations with its cutting-edge AI technology. You will explore how to effectively clone yourself and let the clone do all the work for you. Sign up here: AI Duals Training. In this transformative webinar, you’ll discover how AI Duals enables you to: ➤ Create high-quality digital content and strategies effortlessly. ➤ Reduce overhead costs with AI-driven solutions. ➤ Expand your business... [...]

Content Marketing Institute has published a new video ‘AI Updates Go Personal’ featuring Robert Rose. The CMI team says, “In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications for search and marketing out of their conversations. Robert Rose says it’s a clear sign the biggest players are positioning their products for consumer appeal, which convinces him that businesses need to find their own operational footing... [...]

Combining ChatGPT and Gemini for marketing presents an innovative approach that merges the power of conversational AI with precise ad targeting. Content Marketing Institute has published an article featuring recently added ChatGPT and Gemini features. The CMI team says, “The most interesting thing in both OpenAI and Google’s announcements wasn’t the new features but what they didn’t say. But before I get to that, let’s dive into what they did say. OpenAI launched GPT-4o. The “o” stands for “omni” — a nod to the new all-encompassing multi-modal application. The more efficient... [...]

GPT-4o represents a significant leap in AI capabilities, boasting unparalleled language understanding and generation. With its advanced architecture and extensive training, GPT-40 pushes the boundaries of natural language processing, revolutionizing various fields from content creation to virtual assistance. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Ways OpenAI’s GPT-4o Changes Marketing’. The video covers the following: Call to innovate... [...]