AI is revolutionizing branding and marketing. It analyzes vast data to understand customer desires, crafting hyper-personalized experiences that resonate deeply. This empowers brands to develop targeted messaging, predict trends, and automate tasks, freeing marketers to focus on creative strategy. The result: a more efficient, data-driven approach that builds stronger brand connections. The BMA team says, “In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. The fusion of artificial intelligence (AI) with branding... [...]

AI tools for designers boost efficiency by automating repetitive tasks and spark creativity by generating unexpected design ideas. Digital Marketing Institute contributor Tanla Jackson has published an article featuring six AI tools for creative designers. She says, “In an industry fueled by innovation, AI in digital marketing offers so many opportunities for professionals in all areas, and creative designers perhaps more than others. In this walkthrough* from the Digital Marketing Institute’s chief creative designer, Tania Jackson demonstrates six of her favorite AI tools that she... [...]

Using AI in sales enhances efficiency by analyzing customer data to personalize interactions, predict buying behavior, and tailor product recommendations, ultimately boosting conversion rates and driving revenue growth through targeted strategies and insights-driven decision-making. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Using AI To 10X Sales Prospects’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Master Sales Prospecting With AI In 2024’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends on data quality. AI should profile people to improve engagement. AI outperforms humans in marketing email conversions. AI excels at user profiling and triggers. Construct prospect email in chunks, validate online presence. Using CRM and Zapier to automate processes. Cheap tactics saturate, value... [...]

This is a reminder for the Adweek webinar to be held on May 16, 2024. Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders—and catapult growth. Discover how to leverage... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative AI tech stack for audio and video. AI created video scripts save time and effort Gary Vaynerchuk’s insights and advice Google provides direct attribution marketing channel impact Educate managers on value of indirect channels Planning... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5%. Possible data anomaly in shift from Google. AI chat bots need to be stickier. Generative AI tech stack for audio and video. AI created video scripts save time and effort. Gary Vaynerchuk’s insights and advice. Google provides direct attribution marketing channel impact. Educate managers on value of indirect channels. Planning... [...]

AI empowers content creation, weaving words with precision and insight, crafting compelling narratives that resonate with audiences. From generating personalized recommendations to automating tedious tasks, it streamlines workflows, unleashing creativity to soar beyond boundaries. HubSpot contributor Erica Santiago has published an article on using AI for content creation. She has highlighted the benefits of using AI for content creation. She says, “Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and... [...]

The utilization of AI in social media has revolutionized the landscape, offering unparalleled insights and capabilities to marketers and users alike. From intelligent algorithms predicting user behavior to personalized content curation, AI enhances engagement and fosters meaningful connections. Digital Marketing Institute has published a comprehensive article on the use of AI in social media. Clodagh O’Brien says, “AI in social media marketing is the use of advanced technologies, such as machine learning and natural language processing, to analyze user data and interactions on social platforms. This... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How This GPT-4 Prompt Is Breaking a $257 Billion Industry’. The video covers the following: GPT-2 chatbot added with secret model. Chat GBT model quality declining with time. AI models face popularity penalties, but advancing rapidly. Learning from experience, optimistic attitude, pursuing growth. AI’s potential for brand tracking discussed positively. Tested prompt in Claude, matches current awareness. Analyzing automatable tasks in marketing... [...]