It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. Adweek is hosting a webinar ‘How AI Deepens Your Understanding of Human Audiences: A Fresh Approach to Acquisition and Retention’ on Wednesday, June 21, 2023, at 1.00 pm EDT. The Adweek team says, “Learn how to future-proof your brand by using AI to increase efficiencies and drive more effective campaigns from Ericka Podesta McCoy, CMO of Resonate. You’ll find out how AI can tell you: Who your customers are and... [...]
Archive for the 'AI for Marketing' Category
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. iPullRank has published a new report titled ‘The State of Generative AI’. The iPullRank team says, “In this report, we provide the data and analysis you need to stay informed on the forthcoming transformation in SEO and content. 20+ pages of AI generation survey data and analysis Insights from industry experts on strategy, implementation, and governance. The history of Natural Language Generation for Content and SEO The... [...]
In the post Integrating AI to Strengthen Content Marketing, we shared useful tips from Search Engine Journal. Here is another useful article from MarTech on harnessing AI in B2B content creation. Stephanie Trovato says, “Why is AI okay sometimes but not others? In my opinion, it’s always okay — when used ethically. It shouldn’t create 100% of your content, but it can be part of your content creation. 1. Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience. AI algorithms can provide just that! You can... [...]
HubSpot has published ‘AI Marketing — The Complete Guide‘ explaining how AI can boost your marketing. Rebecca Riserbato says, “ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. Let’s... [...]
Search Engine Journal is hosting a webinar ‘Enhancing SEO Content Writing With AI: Opportunities & Challenges’ on Wednesday, June 14, 2023, at 2.00 pm ET. The SEJ team says, “AI content generators are here and ready to help you increase your content marketing output – and here’s what you need to know. You’ll discover: The benefits of using AI in content creation. Best practices for creating high-quality, search-optimized content with AI. Top challenges of AI content creation, along with guidance on overcoming them.” Enhancing SEO Content Writing With AI: Opportunities... [...]
Listen to the latest episode of ‘Marketing Against The Grain’ podcast titled ‘Use This AI Marketing Strategy To Grow Your Business In 2023’. Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas. Use This AI Marketing... [...]
Various AI tools are revolutionizing marketing processes. What you need to do is to choose the right tools. MarTech contributor Ryan Phelan has published an article featuring 3 steps to make AI work for you. She says, “I know you have a lot on your plate right now, but with AI poised to be a game-changer, you need a voice in implementing AI and its associated technologies. As email marketers, we will work closely with AI in our companies. We can’t afford to wait and see what happens. If we don’t step up, martech could lead us down the wrong path. 3 steps to shape AI development and... [...]
Artificial intelligence technology is changing the way businesses are reaching out to their audience. AI tools are playing a crucial role in marketing automation. HubSpot contributor Erica Santiago has published an article explaining AI marketing automation. She says, “AI-powered marketing automation can streamline marketing processes. This gives marketers the time and space to focus on other aspects of their job — such as brainstorming and strategizing. AI marketing automation also makes sending personalized content to customers easier, thanks to data and algorithms. Other benefits include... [...]
MOZ contributor Mike Levin has published an article featuring a timeline of Bing and Bard features. He says, “Microsoft announced the new version of Bing on February 7, 2023 at a news event at Microsoft’s Washington headquarters. The new version of Bing launched on desktop in limited preview on the same day and the mobile version was announced to be coming soon. ChatGPT was so big by this time, many early adopters jumped onto the waiting list. For the general public to get this early access, they had to use the Edge browser, run an .exe to change your defaults to Microsoft’s requirements,... [...]
HubSpot contributor Caroline Forsey has published an article explaining how the HubSpot blog team uses AI. She says, “Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and in that time, I’ve seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster... [...]