Content Marketing Institute has published a new video answering the question ‘Who Owns the IP for AI Content?’ featuring Robert Rose. The CMI team says, “The U.S. Copyright Office says if AI writes your content, your brand doesn’t own that work. But how much human input is enough to claim the copyright? Robert Rose offers his (not legally binding) thoughts on how this could change the focus of your generative AI efforts.” Content Marketing Institute [...]
Archive for the 'AI for Marketing' Category
MOZ is hosting the MozCon 2023 event on August 7-8, 2023. It will have expert sessions on topics ranging from AI & future-proofing your strategies, technical SEO, and content marketing. Cheryl Draper has announced the initial agenda for the event. She says, “The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh faces joining us for the first time to fan favorites making a return appearance, our speaker lineup this year is 🔥. Topics range from AI & future-proofing your strategies,... [...]
By leveraging AI-powered tools and technologies, businesses can improve the visibility, rankings, and performance of their websites in search engines, and stay ahead of the competition. Search Engine Land contributor Jon Clark has published an article answering the question ‘Has AI changed SEO for better or worse?’. He says, “Here are some ways AI is changing SEO, along with its positive and negative impacts. Content creation AI content creation is a big advantage for businesses looking to gain efficiency and improve their SEO. Google Search’s guidance on AI-generated content has... [...]
ChatGPT, Google Bard, and Bing Chat are the newest addition to the AI technologies influencing the marketing process. Search Engine Journal contributor Ludwig Makhyan has published an article comparing the ChatGPT Vs. Bard Vs. Bing. He says, “ChatGPT uses GPT technology, and Bard uses LaMDA, meaning they’re different “under the hood.” This is why there’s some backlash against Bard. People expect Bard to be GPT, but that’s not the intent of the product. Since Bing and Bard are both available on such a wide scale, they have to tune the responses to maintain their brand image and... [...]
MarketingSherpa has published the latest episode of the How I Made It in Marketing podcast ‘Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting’ featuring Stacie Grissom. Daniel Burstein says, “Get ideas for public relations, social media, contests, hiring creative talent, and more by listening to episode #51 of the How I Made It In Marketing podcast. I had a fun conversation with Stacie Grissom, Director of Content & Communications, BARK. Listen now to hear Grissom discuss turning viral moments into PR sprints,... [...]
The AI Index from Stanford University’s Institute for Human-Centered Artificial Intelligence (HAI) provides unbiased, rigorously vetted and globally sourced data for policymakers, researchers, journalists, executives and the general public to develop a deeper understanding of the complex field of AI. Adweek is hosting a webinar ‘What’s Really Going On in Artificial Intelligence: Top Trends From Stanford’s AI Index’ on Wednesday, April 26, 2023, at 1.00 pm EDT. The Adweek team says, “Get insights on top AI trends in the just-released 2023 AI Index from Stanford HAI researcher... [...]
Content Gorilla AI 2.0 lets you get higher rankings on search engines by content marketing. The more high-quality content your site has, the higher your rankings in Google, Bing, etc. Content Gorilla AI 2.0 makes content writing easy. That’s good because creating & marketing content consistently isn’t an easy job for most of us. Especially if you are trying to write authoritatively as other influencers do. This new tool is “smart” enough to phrase its output in the way that well-known influential people might phrase it. This is its A.I. Content Paraphraser. It helps you... [...]
AI-generated content is a type of computer-generated copy that can replicate human writing and thinking. HubSpot contributor Tristen Taylor has published an article featuring the pros and cons of AI-generated content. She says, “While it sounds like the perfect solution for your marketing plan, you should consider its pros and cons before using the software. While it sounds like the perfect solution for your marketing plan, you should consider its pros and cons before using the software. AI-Generated Content Pros 1. Quick Turnaround AI provides almost immediate results for speedy content... [...]
AI is influencing the marketing process in a big way. It is enabling organizations to automate their marketing processes. HubSpot contributor Tristen Taylor has published an article featuring 20 artificial intelligence statistics that marketers need to know in 2023. She says, “To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before you use it for your own company strategy. And if you’re in a pinch, jump straight to the section that you need. Interesting AI Statistics To understand the importance of AI,... [...]
Neil Napier will release Content Gorilla AI 2.0, the fourth generation of a content creation tool, at 11:00 EDT today. It is a cloud-based app that offers a simple and effective way to transform any YouTube video, Vimeo video, or your own video into stunning, one or more AI-enhanced blog posts in just 60 seconds. Napier will demonstrate this new version of the system live on a free call today at 10 AM EDT/NY. You can book your slot here: Content Gorilla AI Training. During this free call, Napier will show you how to: ➤ Create content on demand easily, ➤ Write content in anyone’s voice... [...]