This is a reminder for a MarketingProfs webiar to be held of December 8, 2022.  MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll learn: Important AI trends and what they mean for marketing leaders Best-practices for enabling your team to be... [...]

Artificial intelligence has become a buzzword in the buzzword-loving tech world. But AI is much more that that—and it’s something marketing and sales leaders can no longer afford to ignore. MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll... [...]

This is a reminder for Adweek’s webinar scheduled on October 13.  Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers. Adweek is hosting a webinar ‘Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI’ on Thursday, October 13, 2022, at 1.00 pm EDT. The Adweek team says, “Merkle’s global head... [...]

Artificial intelligence offers plenty of opportunities to boost your marketing efforts. With AI assistance, content marketing can perform better. Content Marketing Institute contributor Ann Smarty has published an article featuring three ways to use AI for content marketing improvement. She says, “Though a machine can’t do creative writing, artificial intelligence can be helpful in your content marketing processes. Here are three ways AI-powered tools can help you make your content marketing more productive: 1. Put together content briefs Creating a content asset often requires a lot of... [...]

Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers. Adweek is hosting a webinar ‘Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI’ on Thursday, October 13, 2022, at 1.00 pm EDT. The Adweek team says, “Merkle’s global head of data and analytics Shirli Zelcer will unpack why understanding what’s... [...]

Unbounce has published a new report ‘The State of AI Marketing for Small Business’. The Unbounce team says, “Small businesses don’t trust artificial intelligence. They’re struggling to understand what AI is, how to apply it to their marketing, and whether or not it’s worth their time to adopt AI tools. They think AI is too expensive—reserved for big businesses with even bigger budgets. And they’re naturally wary of dropping the ball by giving control of their business to new technology. Or so we thought. It turns out there are a few more layers to this story. We... [...]

AI (artificial intelligence) marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. MarTech contributor Chris Wood has published an article on how to use AI to discover the causes behind customer actions. He says, “Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using... [...]

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in marketing efforts where speed is essential. MarketingProfs contributor Latane Conant has published an article featuring four ways AI can win you more customers. She says, “Here are four ways AI applied to Big Data in the revenue process can help businesses win more customers—no advanced technology degree required. 1. Surface new prospects to reinvigorate... [...]

Search Engine Land contributor James Hare has published an article featuring the pros and cons of using AI content writing tools. He says, “The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons. But is it worth using such tools when Google is clearly against AI-generated content? Learn three pros and four cons of using AI content generators before purchasing your own... [...]

AI-generated content simply means content written by AI (artificial intelligence). Most AI technologies can perform activities that usually require human reasoning, intelligence, learning, or decision-making. Content Marketing Institute contributor Michael Brenner has shared some useful insights on using AI-generated content. He says, “We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated... [...]