By creating effective customer experiences (CX), you can improve your customer retention graph. In the era of Internet, your grip over different digital tools plays a key role in creating such customer experiences. Digital Marketing Depot is hosting a webinar ‘How to Build a Digital Foundation to Transform Your Customer Experience’ featuring Keith Barber on Thursday, May 28, 2020 at 1.00 pm EDT. The DMD says, “Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical... [...]

HubSpot is hosting a live event ‘The Ultimate Guide to Producing Great Videos for Sales and Marketing’ on Thursday, May 28, 2020. The following speakers will conduct sessions: Zach Basner, Director of Inbound Training & Video Strategy at IMPACT Alex Winter, Creative Director & Video Manager at IMPACT Marc Amigone, Account Executive at IMPACT The HubSpot team says, “Video is the latest and greatest thing in the marketer’s toolkit and, with a powerful camera in everyone’s back pocket, it has never been easier or less costly to produce killer content.... [...]

If you are in the ecommerce business, you probably are on the lookout for ways to boost sales. Google AdWords ads can be a useful way to generating sales for your ecommerce business. Search Engine Journal is hosting a webinar ‘How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020’ on Wednesday, May 20, 2020 at 2:00 pm ET. The SEJ team says, “Join this sponsored webinar as Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions. In this presentation,... [...]

Regular website audit can help you to keep your website in search engine result pages. Orbit Media Studios‘s Andy Crestodina has shared a seven-step process to perform website audit using Google Analytics. Crestodina says, “Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use Google Analytics to see: • if there are bugs, • if anything is missing, • if anything is broken. It’s a super fast way to audit your website. You can often find big problems in just a few clicks. Here... [...]

The primary goal of a landing page is to make the visitor to take desired action. The goal could be creating a purchase, a newsletter subscription, or a brochure download. AWeber contributor Kelly Frost has shared a five step process to write and create convincing sales landing pages. Frost says, “To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips. Check out what they had to say. Landing page copy should help people solve their frustrations and achieve their aims. Henneke Duistermaat, Founder of Enchanting... [...]

Audience intelligence refers to the process of understanding your target customers, their needs and how you can reach them. With effective audience intelligence you can grow your business. Perficient Inc. has made available a replay of the webinar ‘The Critical Role of Audience Intelligence’ featuring Eric Enge and Rand Fishkin. The Perficient team says, “On May 7th, 2020, Eric Enge (Digital Marketing Principal, Perficient) and Rand Fishkin (Co-Founder & CEO, SparkToro) got together to discuss the critical role of audience intelligence. Watch and read the transcriptions below... [...]

By employing right SEO automation tools you can automate several SEO processes such as SEO analysis, influencer research, keyword & backlink monitoring and social sharing. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Automating Your SEO Tasks’ featuring Hamlet Batista. Csutoras says, “For episode 195 of The Search Engine Journal Show, I had the opportunity to interview Hamlet Batista, CEO at RankSense and a well-respected technical SEO. Batista talks about how deep learning is transforming the way SEO tasks are automated and why learning... [...]

A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time ton find out which page drives more conversions. Search Engine Journal contributor Brian Harnish has published a comprehensive article on performing A/B testing on your website. Harnish says, “Most sites do not require A/B testing, especially smaller sites with smaller audiences. You already know what’s the accepted best practice in your industry, and A/B testing will reveal tweaks you can make along these lines. Large Site vs. Smaller Sites If you have a larger... [...]

The buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Experience Optimization In Uncertain Times’ featuring Rishi Rawat Founder, Frictionless Commerce, on Thursday, May 21, 2020. Attend this webinar to get answers of following questions: What’s the new buying/visitor behavior? How can you anticipate it? How to define a contingency plan to navigate your business out of these uncertain times? Where to gather some primary insights for your business or industry? How to provide... [...]

As a part of his training series on content marketing, Neil Patel just released a video on YouTube to introduce you to the basics of Search Engine Optimization (SEO). When your strategy for your site is to create useful content that attracts visitors to follow you, it’s important, of course, that a person come to your site for the first time. SEO helps make your site visible in search results, which brings more people to your site for their first time. Then, your good content can keep them coming back. Patel plans to release more content marketing training. But this is a good place to start:... [...]