B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘Clarity in B2B Marketing: A Competitive Advantage’ on Wednesday, January 17, 2024, at 2.00 pm EST. The CMI team says, “In this webinar, Lacey Reichwald explains how plain language is a gamechanger in effective B2B marketing. Drawing... [...]

B2B content marketing is the process of creating and distributing content to attract other businesses and convert them into customers. B2B stands for business-to-business. Content Marketing Institute contributor Ahava Leibtag has published an article featuring clear writing tips for B2B marketers. She says, “Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients), especially when marketing to a sophisticated audience. You get accustomed to skepticism about plain... [...]

This is a reminder for the DMD webinar to be held on December 7, 2023.  To win in the new B2B environment, companies need to anticipate what their customers need—and then deliver it ahead of competitors. Digital Marketing Depot is hosting a webinar ‘4 B2B Selling Trends to Catapult You Ahead of the Competition’ on Thursday, December 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that demonstrate why B2B leads to stronger customer relationships all around: higher satisfaction, stronger... [...]

This is a reminder for the MarTech webinar to be held on December 5, 2023. MarTech is hosting a webinar ‘Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel’ on Tuesday, December 5, 2023. The MarTech team says, “Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before,... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unraveling SEO Secrets for B2B Marketers’ featuring Kyle Roof. George B. Thomas says, “In Episode 573 of Marketing Smarts, Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. “A lot of people are like, ‘It’s so huge. How can you know everything?'” he says. “I don’t know everything. I don’t even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that’s all you have to... [...]

MarTech is hosting a webinar ‘Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel’ on Tuesday, December 5, 2023. The MarTech team says, “Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better. Join MNTN as they discuss how new Connected... [...]

To win in the new B2B environment, companies need to anticipate what their customers need—and then deliver it ahead of competitors. Digital Marketing Depot is hosting a webinar ‘4 B2B Selling Trends to Catapult You Ahead of the Competition’ on Thursday, December 7, 2023, at 1.00 pm EDT. The DMD team says, “Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that demonstrate why B2B leads to stronger customer relationships all around: higher satisfaction, stronger spending, better retention, and deeper trust. In this webinar, we’ll... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. It’s easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities. “Every milestone in revenue also marks another step towards transforming another life and granting... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. “Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I’ve learned is they are the hidden gems of our industry,” she says. “It’s high time that we started embracing rather than pushing people away or discounting them, or buying into... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Discovering the Brain Science That Drives B2B Buyer Behavior’ featuring Nancy Harhut. George B. Thomas says, “For all of our technological and social advancements, we humans haven’t changed much in how we make decisions—and that includes B2B buyers and buying groups. “We think they’re making these very well-thought-out, well-considered decisions, that they’re making decisions that are the best for their company,” says Nancy Harhut on Episode 563 of Marketing Smarts. “This... [...]