MarketingProfs has published the ‘2023 State of B2B Marketing Training Report’ based on a survey of over 400 of the MarketingProfs community’s B2B marketers. The MarketingProfs team says, “Download the latest State of B2B Marketing Training report for MarketingProfs’ fresh new research into: Why marketers seek training in the first place (personally and professionally) What specific types of training is—and isn’t—working to meet marketers’ goals How marketers as individuals can increase the effectiveness and impact of marketing training they participate... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Successful Go-to-Market Campaign Plan’ featuring Pam Didner. George B. Thomas says, “Planning a go-to-market (GTM) campaign is not for the short-sighted. Pam Didner, our guest on Marketing Smarts Episode 546, compares it to writing a book. “When you write a book, or when you read, it doesn’t matter if it’s fiction or nonfiction, they have a title and they scope it in a certain way to address that specific topic….It’s a journey,” she says. “So, you... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Importance of Being Human in Your B2B Content’ featuring Liz Murphy. George B. Thomas says, “The best thing about humanizing your content, says content strategist Liz Murphy, is that there’s no learning curve: You don’t have to learn how to be human. “Good news, if you’re listening to this podcast, unless you are our prevalent Skynet AI overlords, you are already a human being,” jokes Liz in Episode 544 of Marketing Smarts. “Congratulations, you did it, you have... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Three Pillars of Winning Communication—Value, Passion, and Connection’ featuring Steve Multer. George B. Thomas says, “It’s framed as a discussion about business communication, but this week’s episode of Marketing Smarts and all the wisdom and banter contained therein could pertain to all walks of life, personal and professional. And if you want to do marketing right, says Steve Multer, you’ve got to get personal, anyway. “Start with the human to create the connection first... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel. George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why should marketers expect blind acceptance that the claims they make in marketing content are true? Melanie points out three major ways. Corroboration: “That means relying on other people’s opinions—that’s... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Know If They’ve Chosen The Right Career’ featuring Christoph Trappe. George B. Thomas says, “On Episode 542 of Marketing Smarts, content marketing expert Christoph Trappe and podcast host George B. Thomas cover a good number of those variables. For example, maybe you have the right career, but you’re in the wrong seat. Christoph says, “Do you move people around? Maybe they’re in the wrong seat….I went into a company one time and it was a restructure.... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy’ featuring Melanie Deziel. George B. Thomas says, “You can’t make a scientific claim without testing and proving your hypothesis. You can’t write a research paper without using and listing sources. So why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn’t, says Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust, and... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Digital Creators Should Navigate the Metaverse’ featuring Patrik Wilkens. George B. Thomas says, “All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik Wilkens says that’s not the way to go. Patrik describes the authenticity phenomenon in terms of one of TheSoul Publishing’s original characters: Polar, a kind of digital pop star à la Hatsune Miku. The... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power and Importance of a B2B Referral Generation Program’ featuring John Jantsch. George B. Thomas says, “Author and marketing guru John Jantsch, our latest podcast guest, is flabbergasted that more companies don’t instead use referrals as an active revenue channel. “A lot of times people go, ‘I don’t know, people just come to us occasionally,'” he says on Marketing Smarts Episode 539. “But what are the goals for this? Just like any channel, what does success look... [...]