Business 2 Community team is hosting a webinar on ‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ on Thursday, August 9 at 2.00 pm ET. The B2C team says, “According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can... [...]

Search Engine Land columnist Todd Saunders has shared four Google AdWords remarketing campaigns that can strengthen B2B marketplace by converting leads and building brand. Saunders says, “We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget. Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way... [...]

Business-to-business marketing has long been integrated with the online marketing and marketers need to keep themselves briefed about how it is changing. Definition B2B marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. LinkedIn has published a video on ‘LinkedIn Presents the Future: B2B Marketing Edition’ to help marketers know what is ahead for them. We are embedding the video on IMNewsWatch for your convenience. LinkedIn... [...]

In 2017, b2b marketing has been boosted by marketing automation, content marketing, web personalisation, channel integration, social media and mobile. Talking about the future of b2b marketing in the 2018, Entrepreneur contributor Syed Balkhi has shared four trends that we will observe in the coming year. Balkhi says, “The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018... [...]