MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder. George B. Thomas says, “We’ve all said it: Someone tries to convince us to watch or read or listen to something, and we ramble off everything else we have to do and usually end with, “There’s only 24 hours in a day.” That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart. George B. Thomas says, “If you ask Sydni Craig-Hart of Smart Simple Marketing, she gives an appropriately simple answer: Talk to your customers. “If we are going to own this responsibility and learn from it and grow with it and enjoy it, we actually need to be having conversations with the people that we are claiming that we want to serve,” she says. “If you’re talking to different types... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder. George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention all of the binge opportunities….but we still have 24 hours in the day,” he explains.” You have to choose, what’s worth my time, what is going to deliver value to me.” In Episode 529... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart. George B. Thomas says, “On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting with your customers is such a vital part of today’s marketing landscape. “We have all been dramatically impacted by the events of the last two years,” she says. “We have been forced to examine what is important to us….Your... [...]

Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers. MarketingProfs contributor Vin Turk has published an article featuring three predictions for B2B marketing in 2023. He says, “Here are my predictions for what that will look like. 1. Organizations that rely on data-driven approaches will attain long-term success Despite having access to a large amount of data, most marketers are not effectively applying that data to their campaigns and... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Marketing and AI for Streamlined and Strategic Communications’ featuring Peter Prodromou. George B. Thomas says, “AI is just an algorithm, after all. “Everybody is going to shop at Amazon because they have the best algorithm, and there may or may not be passion for it,” Peter says. “If we can…understand things like passion and sentiment, then we’re better positioned to help our clients establish narrative structures that are going to help them to create value.” Peter... [...]

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2022’ featuring a variety of B2B marketing strategies you can use to reach and resonate with your business audience. Allie Decker says, “The purpose of B2B marketing is to make other businesses familiar with your brand name, the value of your product or service, and convert them into customers. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other... [...]

Forrester has made available the replay of its webinar ‘Planning Guides 2023: B2B Marketing Leaders’. The Forrester team says, “Forrester’s 2023 Planning Guides can help marketing leaders ease annual planning decisions, with insight into the investment priorities driving business growth for the challenges ahead. Watch this webinar to learn how and where your peers are increasing their investments – and scaling back.  What Will You Learn?  Top 2023 planning priorities  Where to invest – and divest   Investment trends of high-growth companies   Three areas of investment... [...]

This is a reminder for a MarketingProfs webinar to be held on December 14, 2022.  MarketingProfs is hosting a webinar ‘The Future of B2B Marketing: Hot Advice & Smart Insights for 2023’ on Wednesday, December 14, 2022, at 12.00 pm ET. The MarketingProfs team says, “No sales pitches. No slide decks. Just a group of marketing leaders sharing their visions of what’s to come… all while hoping to win the audience-voted Ugliest Sweater contest. Join us at this informal, intimate fireside chat to learn: How to plan for on-going changes in digital privacy to maintain... [...]

This is a reminder for a MarketingProfs webinar to be held on December 13, 2022.  MarketingProfs is hosting a webinar ‘How to Overcome the Biggest B2B Buying Barriers’ on Tuesday, December 13, 2022 at 2.00 pm ET. The MarketingProfs team says, “Join #mpb2b favorite Nancy Harhut for an encore presentation of her fall 2022 B2B Forum talk. She’ll show you what to write—and say—to lower customer defenses and obliterate objections (it’s science!) so your messages are heard and you can close the deal. You’ll learn: Science-based tactics that break down buying... [...]