AI for marketing leverages machine learning algorithms to analyze vast datasets, enabling personalized customer experiences, targeted advertising, and predictive analytics for optimized campaign performance. By automating tasks like customer segmentation and content optimization, AI empowers marketers to make data-driven decisions and achieve better ROI. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Remaining Relevant in an AI World’ featuring Ben Angel. This episode... [...]

According to new research from TikTok, its users will be just as likely to watch the summer games in Paris on the platform (58%) as they are to watch the live broadcast on TV (57%). Adweek is hosting a webinar ‘Using TikTok to Maximize Your Paris 2024 Impact’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Get actionable tips on how to tap into the conversation around this summer’s games—and future cultural moments—from leaders at TikTok and Foursquare. You’ll find out: How to optimize your TikTok campaigns using location-based key performance indicators... [...]

Email deliverability ensures your messages reach the inbox, not the spam folder, fostering effective communication and engagement. It’s the gateway to successful email marketing campaigns, requiring meticulous attention to factors like sender reputation and content quality. Digital Marketing Depot has published ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February 2024 –- and now is a great time to see if you have room to improve your... [...]

From AI to analytics, new tech innovations are transforming marketing right before our eyes. But, that’s not the only trend that’s changing fast – this year, digital audiences are consuming more content and interacting with brands at higher levels than ever before. Content Marketing Institute is hosting a webinar ‘2024 Digital Engagement Benchmarks’ on Wednesday, May 24, 2024, at 2.00 pm ET. The CMI team says, “Join us as we unveil the “2024 Digital Engagement Benchmarks,” where you’ll see new data on audience behaviors, content preferences and the impact of personalization... [...]

Women in digital marketing are driving innovation, creativity, and leadership, shaping the industry’s evolution. Their diverse perspectives and talents contribute significantly to the dynamic landscape of digital marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Foster Safe Spaces for Women in Digital Marketing’ featuring Amy Vaughan. This episode covers the following: The Key Components of a Successful Membership Model for a Business or Agency How to Identify and Understand... [...]

MarTech has published ‘Enterprise Customer Experience Management Platforms: A Marketer’s Guide’. MarTech’s publication of “Enterprise Customer Experience Management Platforms: A Marketer’s Guide” examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page report reviews the growing market for customer experience management platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in customer experience management platforms. What... [...]

This is a reminder about the Adweek webinar to be held on April 25, 2024.  YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova,... [...]

Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders—and catapult growth. Discover how to leverage AI to transform the future of your marketing efforts with Ericka Podesta... [...]

Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The video covers the following: Role of traditional marketing and website in AI. AI helps communicate with customers effectively, disrupting websites. Potential disruption in traditional search engines acknowledged. Uncertainty about websites’... [...]

Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for content creation, and actionable strategies to combine the two. You... [...]