SEO podcasts provide valuable insights and updates on search engine algorithms, trends, and best practices, helping businesses stay ahead in digital marketing strategies. They offer practical tips, case studies, and expert interviews, empowering marketers and website owners to enhance their online visibility and drive organic traffic effectively. Search Engine Journal contributor Roger Montti has published an article featuring top 17 SEO podcasts for 2024. He says, “The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. 1. Search... [...]

AI for marketing leverages machine learning algorithms to analyze vast datasets, enabling personalized customer experiences, targeted advertising, and predictive analytics for optimized campaign performance. By automating tasks like customer segmentation and content optimization, AI empowers marketers to make data-driven decisions and achieve better ROI. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Remaining Relevant in an AI World’ featuring Ben Angel. This episode... [...]

Email deliverability ensures your messages reach the inbox, not the spam folder, fostering effective communication and engagement. It’s the gateway to successful email marketing campaigns, requiring meticulous attention to factors like sender reputation and content quality. Digital Marketing Depot has published ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February 2024 –- and now is a great time to see if you have room to improve your... [...]

Orbit Media Studios has published a new video ‘Google vs. AI: The Guacamole Test Side-by-Side Showdown’ featuring Andy Crestodina. The Orbit Medi team says, “Imagine your eating nachos. And you want some guacamole …but you don’t have a recipe. What do you do next? Search Google? Prompt an AI? These two options are wildly different experiences. We’ll put traditional search methods to the test against modern AI applications in a real-world scenario: finding a simple guacamole recipe. Witness a head-to-head showdown between using a browser with Google and an AI app. This video... [...]

An SEO audit scrutinizes website elements, unveiling areas for optimization. It’s a strategic roadmap to enhance online visibility and ranking prowess. Wix is hosting a webinar ‘Live SEO Audit with SEJ: AI assisted content’ on Tuesday, April 30, 2024, at 1.00 pm ET. The Wix team says, “Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on sign-up for the chance to receive invaluable feedback. In addition to live auditing, this webinar will cover: How can you make AI content unique  The keys... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘When to throw SEO best practices out the window’. The SERP’s Up team says, “When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios... [...]

Orbit Media Studios has published a new video ‘SEO Keywords, Intent and Your Sitemap: The Simple SEO Breakdown’ featuring Andy Crestodina. The Orbit Medi team says, “This surprisingly simple explanation covers something that so many websites miss. And it answers some very important questions in SEO and B2B lead generation: What are the three types of intent? How does visitor intent affect website conversions? Which types of pages should we focus on first? How do keywords map to pages on a website’s sitemap? What do junior SEOs (and cranky executives) miss about search?”  [...]

Women in digital marketing are driving innovation, creativity, and leadership, shaping the industry’s evolution. Their diverse perspectives and talents contribute significantly to the dynamic landscape of digital marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Foster Safe Spaces for Women in Digital Marketing’ featuring Amy Vaughan. This episode covers the following: The Key Components of a Successful Membership Model for a Business or Agency How to Identify and Understand... [...]

Google Search Central has published a new video ‘Anatomy of a Search Result’. The GSC team says, “With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages. In this final episode of How Search Works, Gary takes a closer look at the components that make up search results. Watch along as Gary breaks down the anatomy of a search result.”  [...]

AI has revolutionized search, making it faster, more personalized, and efficient, Transforming how we find information, connecting us with what we seek with unprecedented agility. The latest Digital Marketing Institute podcast is titled ‘The Evolving State of AI Search’. The DMI team says, “There’s a lot going on with search and the effects of AI, and no-one’s sure where it’s all headed! One voice of reason is this week’s guest, Luke O’Leary, who emphasizes the fundamentals of search marketing that won’t change: good UX and optimization, understanding... [...]