An email list is the heartbeat of digital communication, fostering direct and personalized connections with your audience. It’s a potent tool for nurturing relationships, driving engagement, and amplifying your brand’s reach with precision. HubSpot contributor Amy Porterfield has published an article featuring three useful tactics to boost your email list. She says, “You may already be familiar with lead magnets but might not be sure where to start or know how to create one that leaves your audience wanting more. If that’s you, you might find my episode on How to Create a Profit-Driven... [...]
Archive for the 'Internet Marketing' Category
Clickthrough rates (CTR) have long been the barometer of digital advertising success. But while 79% of consumers say they’re seeing an increased number of digital ads, Infillion research shows that less than a third are clicking more. EMARKETER is hosting a webinar ‘Brand Safety 2024: Navigating a Perfect Storm of Risks’ on Tuesday, May 21, 2024, at 2.00 pm ET. The EMARKETER team says, “Join us for a live Tech-Talk Webinar, presented by Infillion. Our guests will share exclusive research on current consumer habits around clicks, and the success story of how fitness... [...]
If you have an interest in the cooking niche, this multi-faceted Cooking Video Library with PLR includes videos, articles, and images for your website and e-books to sell. Use WordPress with a cooking theme, drip the videos into the site, 3 or 4 per week, put e-book ads in a sidebar and you have an online business in operation. Here’s what makes Cooking Video Library stand out: ➤ 200 Cooking Videos: From basic cooking techniques to gourmet recipes, these professionally produced videos cover every aspect of cooking. ➤ 50 Healthy Recipe eBooks: Nourish your body and soul with a collection... [...]
Email marketing remains a potent tool for businesses, delivering personalized messages directly to target audiences, fostering engagement and driving conversions with efficiency. Its versatility allows businesses to nurture leads, promote products, and maintain customer relationships, yielding measurable returns on investment. HubSpot has published ‘The Beginner’s Guide to Email Marketing’ featuring useful information on starting an email marketing program. The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list. Remaining... [...]
Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers follow their lead? Robert Rose says marketers can slow their roll... [...]
SEO tools are essential, providing priceless guidance on keyword optimization and website performance, thereby boosting visibility and increasing organic traffic. Through their analytics and optimization capabilities, they enable businesses to fine-tune their strategies, ensuring a competitive edge in the ever-evolving digital realm. Semrush contributor Kelly Lyons has published an article featuring the ultimate list of the 59 SEO tools. She says, “Here are some of the absolute best free and paid SEO tools available. Broken down into categories so you can find exactly what you need. They... [...]
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Search Engine Journal is hosting a webinar ‘How To Thrive: Content, Link Building & SEO’ on Wednesday, June 5, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: How to create content that is valuable to users... [...]
This is a reminder for the SEJ webinar to be held on May 8, 2024. It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant... [...]
Expanding your email list is crucial, providing a direct conduit to your audience’s inbox, cultivating stronger bonds and ensuring ongoing interaction. It stands as the cornerstone of digital marketing, facilitating tailored communication and nurturing enduring brand allegiance. HubSpot contributor Jenna Kutcher has published an article featuring seven ways to grow your email list and revenue. She says, “If you want to leverage your list to grow your revenue in 2024, it’s time to optimize your email marketing ecosystem step by step. You can turn this into a once-a-year, ‘spring... [...]
EMARKETER is hosting a webinar ‘Brand Safety 2024: Navigating a Perfect Storm of Risks’ on Monday, May 20, 2023, at 2.00 pm ET. The EMARKETER team says, “In a year when risk factors are more prevalent than ever, the need for robust brand safety strategies has never been more critical. Join us for an exclusive webinar with EMARKETER’s Paul Verna, vice president of content. Learn how to safeguard your brand against AI risks, the perils of misinformation in a US presidential election year, connected TV ad fraud, and more. We’ll share our reliable forecasts, and: Examine... [...]