We write a lot of content at IM NewsWatch, over 30 articles per day. It isn’t easy. Even this ad, as short as it is, will take close to an hour to get right: ► We research ► We review what we find ► We write a description of the product offered. ► We polish our wording, trying to get it just right (i.e., make it both clear and persuasive.) In a sense, we don’t do this work by ourselves; those who have gone before help us. We often use phrases (or even sentences) from the original ad or the article we are curating. We don’t “reinvent the wheel.” That’s... [...]
Archive for the 'Content Marketing Research' Category
Content Marketing Institute is hosting a webinar on ‘Shifting Out of Content Overdrive’ on Wednesday, November 8 at 2.00 pm EDT. CMI team says, “Join us on November 8th as we explore the best of Content Marketing World. Why should you attend?: Content Marketing World is literally the biggest content marketing event on the planet. There is a lot of knowledge and insights to share. We’ve got a mix of editorial, marketing and strategy team members ready to share what they learned and will discuss what actions they plan to take over the next 12 months. We’ll share some of the... [...]
Content Marketing Institute is hosting a webinar on ‘Becoming an Audience Company: Moving Beyond Media in a Post-Digital World’ on Wednesday, October 25 at 2.00 pm EDT. CMI team says, “How much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you. Today, if attention is gold, trust is bitcoin. We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as the standard of that measurement. As product companies, we mimicked this. We’ve... [...]
Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek out their own answers, and where they’re looking may surprise you. It’s no longer enough to just create good content – you have to have a plan for where your content is going to live, and how you’re going to measure success. Join Kapost and Vidyard... [...]
Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek out their own answers, and where they’re looking may surprise you. It’s no longer enough to just create good content – you have to have a plan for where your content is going to live, and how you’re going to measure success. Join Kapost and Vidyard... [...]
Content Marketing Institute is hosting a webinar on ‘Becoming an Audience Company: Moving Beyond Media in a Post-Digital World’ on Wednesday, October 25 at 2.00 pm EDT. CMI team says, “ow much is your audience worth? It’s an abstract question, but it comes down to two simple things. Who are they, and how much do they trust you. Today, if attention is gold, trust is bitcoin. We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as the standard of that measurement. As product companies, we mimicked this. We’ve spent... [...]
Content Marketing Institute is hosting a webinar on ‘Engagement: The Future of Content Delivery’ on Wednesday, October 11 at 2.00 pm EDT. The webinar will guide the attendees on increasing engagement for better content markeing. Webinar Speaker Mark Bornstein, VP of Content Marketing, ON24 Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “In the digital world, all content is not created equal. People no longer want to simply read static content, they want to interact with it, respond to it and even participate in it. In this session, VP of Content... [...]
Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek out their own answers, and where they’re looking may surprise you. It’s no longer enough to just create good content – you have to have a plan for where your content is going to live, and how you’re going to measure success. Join Kapost and Vidyard... [...]
Content Marketing Institute is hosting a webinar on ‘Shifting Out of Content Overdrive’ on Wednesday, November 8 at 2.00 pm EDT. The webinar will reveal the planning process of CMI and CMWorld’s content marketing efforts. CMI team says, “Many people tell us that Content Marketing World inspires them to take action … but what exactly are people doing differently after CMWorld? Does the inspiration fizzle out once people head back to work, or are they committed to creating a new roadmap? In this peek-behind-the-curtain webinar, we’re letting you in our our planning process.... [...]
Content Marketing Institute is hosting a webinar on ‘Engagement: The Future of Content Delivery’ on Wednesday, October 11 at 2.00 pm EDT. The webinar will guide the attendees on increasing engagement for better content markeing. Webinar Speaker Mark Bornstein, VP of Content Marketing, ON24 Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “In the digital world, all content is not created equal. People no longer want to simply read static content, they want to interact with it, respond to it and even participate in it. In this session, VP of Content... [...]