Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. This presentation will draw heavily on upcoming research from Econsultancy. Key Points this session will cover:  The key trends and challenges to content marketing... [...]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. This presentation will draw heavily on upcoming research from Econsultancy. Key Points this session will cover:  The key trends and challenges to content marketing... [...]

Econsultancy is hosting a webinar on ‘Content: Trends, Data and Best Practice’ on Thursday, July 27 at 6.00 am PT. The webinar will highlight emerging trends, best practice and case studies around content marketing for 2017. Econsultancy team says, “The insights will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Lynette Saunders. This presentation will draw heavily on upcoming research from Econsultancy. Key Points this session will cover:  The key trends and challenges to content marketing... [...]

Content creation and marketing is a continuous process that leads marketers towards maintaining better communication with the prospects and clients and foster further sales. HubSpot expert Aaron Agius has published a 90-day content framework for the teams working on content marketing projects. Agius says, “As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped... [...]

Your content marketing strategy should express why you are creating content, who you are helping, and how you will help them in a way no one else can. It is very important to craft an audience-specific content marketing strategy. Econsultancy’s Richard Jones has shared stories of four brands who have stand out in working out an effective content marketing strategy. Jones says, “With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking. The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places... [...]

Content marketing is growing and so the expectation levels of your prospects and customers. One need to remain focused in the process of content creation and distribution to achieve success. CMI writer Jay Acunzo has shared the three behaviors that drive most creative content marketers. On putting content before marketing, Acunzo says, “As content marketers, we complain about the noise. But noise is not your problem. Sameness is. And while creativity can free you from making more commodity junk, you misinterpret what it means to be creative. So here’s the truth: Creating something great... [...]