Content Marketing Institute is hosting a webinar on ‘Your Content Marketing Success Metrics Are All Wrong’ on Wednesday, August 30 at 2.00 pm EDT. The focus of the webinar will be on problems of traditional marketing metrics and more. Webinar Speaker Elle Woulfe, Vice President of Marketing, LookBook Robert Rose, Chief Strategy Adviser, Content Marketing Institute CMI team says, “Get a preview of this Content Marketing World session and see how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content... [...]
Archive for the 'Content Marketing Strategy' Category
Digital Marketing Depo is hosting a webinar on ‘Best Practices for Building an On-Demand Content Strategy’ on Thursday, August 17 at 2.00 pm EDT. This webinar will help marketers learn an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Webinar Speaker Mark Bornstein, Vice President, Content Marketing, Digital Marketing Depo team says, “Join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content... [...]
Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing Operations Manager, Kissmetrics The Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]
Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing Operations Manager, Kissmetrics The Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]
Digital Marketing Depo is hosting a webinar on ‘Best Practices for Building an On-Demand Content Strategy’ on Thursday, August 17 at 2.00 pm EDT. This webinar will help marketers learn an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Webinar Speaker Mark Bornstein, Vice President, Content Marketing, Digital Marketing Depo team says, “Join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content... [...]
Marketing is all about learning new techniques and trying them out. In the quest to keep the content marketers updated, CMI’s Michelle Linn has answered 10 most common content marketing questions. The questions cover various segments of the content marketing domain. Answering the question, Why are companies using content marketing? What are the benefits?, Linn says, “Content marketing is the process to provide truly relevant and useful information to your prospects and customers to help them address important challenges. This is different than traditional marketing efforts like... [...]
Content marketing requires continuous improvement. With newer strategies and ideas one can strategize an unbeatable content marketing plan. Entrepreneur contributor Gautam Raj Anand has shared a six-step plan to prepare an effective content marketing strategy. Gautam says, “Let’s look at how you can develop or better evolve, that ‘Killer’ Content/Message strategy for your brand: Step 1. Figuring Out the core — What Problem Does Your Product/Solution Solve Let’s start at the very start! The process kicks off with an internal exercise where you and your team ask yourselves this fundamental... [...]
Content creation and marketing is a continuous process that leads marketers towards maintaining better communication with the prospects and clients and foster further sales. HubSpot expert Aaron Agius has published a 90-day content framework for the teams working on content marketing projects. Agius says, “As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped... [...]
Content marketing is a wide domain now. It included the user-generated content, videos, testimonials, guest posts and more. It requires a definite plan to execute an effective content marketing strategy. Copyblogger columnist Stefanie Flaxman has shared a three-step plan to help marketers manage and complete their content marketing projects. The plan focuses on selection of topic, setting deadlines and achieving weekly goals. The tips are from the actual project Flaxman did. On selection of the right topic, Flaxman says, “Writing an ebook could easily take a year or two … or five. But launching... [...]
Customer testimonials help marketers in a great manner as they help them persuade prospects to become clients. According to a Nielsen survey, 92% people trust products recommended by their peers and 70% trust the recommendations of the people they do not even know. Sujan Patel has published an article on CMI sharing nine strategies marketers can use to integrate customer testimonials in their content. Patel says, “Testimonials are a type of review and social proof. They serve the same purpose (guiding potential customers and helping overcome objections), but they’re different in one big... [...]