Your content marketing strategy should express why you are creating content, who you are helping, and how you will help them in a way no one else can. It is very important to craft an audience-specific content marketing strategy. Econsultancy’s Richard Jones has shared stories of four brands who have stand out in working out an effective content marketing strategy. Jones says, “With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking. The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places... [...]

According to Brookings, 90% of young people favor brands that are committed to good causes. It means that if you can successfully connect your branding efforts with a social cause, there are more chances of success. Rupert Maconick has published an article on AdWeek justifying how feature-length documentaries can make big impact on marketing. On inclusion of authentic content in the advertisements, Maconick says, “While many advertisers continue to toil in the realm of short-form branded content, a far better option for brands looking to reach consumers with socially responsible messages... [...]

Content marketing is growing and so the expectation levels of your prospects and customers. One need to remain focused in the process of content creation and distribution to achieve success. CMI writer Jay Acunzo has shared the three behaviors that drive most creative content marketers. On putting content before marketing, Acunzo says, “As content marketers, we complain about the noise. But noise is not your problem. Sameness is. And while creativity can free you from making more commodity junk, you misinterpret what it means to be creative. So here’s the truth: Creating something great... [...]

Content Marketing is seen as an integral part of a brand’s marketing strategy. And some marketing are using it to directly make money online. Entrepreneur contributor Nathan Chan has shared four ways marketers can make their content marketing efforts more fruitful. Chan says, “If you want to be successful, you need to know exactly what you’re going to do to get from point A to point B. Yet, despite the logic behind building a content-marketing strategy, many startups fail to have any kind of direction in place when they generate content. Let’s take a look at how you can... [...]

Content Marketing Institute is hosting a webinar on ‘Building Frameworks That Fuel Digital Marketing Performance’ on Wednesday, May 31 at 2.00 pm EDT. This webinar attendees will learn about major market trends that are shaping content and SEO convergence and more. Webinar speakers Robin Kamen, Head of Content Marketing Advisory Services, NewsCred Andy Betts, CMO Advisor and Content Evangelist, BrightEdge Kevin Bobowski, SVP Marketing, BrightEdge Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “Content Marketing and SEO are a match made in conversion... [...]

Content marketing plays an important role in helping marketers reach out more and more customers online. It also enables marketers to make money online. In today’s competitive environment it is very important to improve the content marketing strategies. Entrepreneur writer Claire Holland has shared tips on developing a compelling content marketing strategy by sharing an effective brand story, creating an engagement strategy, including data and insights, and creating an immersive design. Holland says, “Content marketing is a key component to any brand strategy. It is next to impossible... [...]

Content Marketing helps marketers pursuade consumers to make favorable decisions. With the availabilty of various tools, marketers can now reach out the customers with audio, video and graphics apart from the text content. It is very important to have right content marketing strategy for achieving online success. For example, knowing your customers and their requirements is one of the steps that can help you deliver the right content. On forming an effective CM strategy, Michele Linn says, “In very simple terms (I recognize this doesn’t account for all of the nuances out there), your strategy... [...]