This is a reminder for the SEJ webinar to be held on June 18, 2024.  In SEO, prioritizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential as search engines increasingly favor high-quality, reliable content. Content marketing trends are leaning towards interactive formats such as polls, quizzes, and augmented reality, which boost user engagement and deliver personalized experiences. Search Engine Journal is hosting a webinar ‘2024 Trend Updates: What Really Works In SEO & Content Marketing’ on Tuesday, June 18, 2023, at 2.00 pm ET. The SEJ team... [...]

Implementing local search best practices is crucial for businesses to enhance their visibility in geographically relevant search results, driving more local traffic and potential customers. Optimizing for local search helps ensure accurate business information across online directories, improving local SEO and user trust. Search Engine Journal is hosting a webinar ‘Local Search Best Practices To Boost Your Visibility Right Now’ on Wednesday, June 26, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we clear the noise of an ever-evolving search world and explore... [...]

Building a quality pipeline is a challenge, and Google isn’t making it any easier. Changes in the way traffic, and leads, are coming to your site has probably shifted, yet lead gen is still a top priority. Search Engine Journal is hosting a webinar ‘How Expert Brands Are Winning At Lead Gen Right Now’ on Tuesday, June 25, 2023, at 2.00 pm ET. The SEJ team says, “Get an exclusive peek behind the curtain and see how we approach product promotions using a holistic, consumer-centered strategy that pays off time after time. Key takeaways: The best ways to attract... [...]

Forget SEO, focus on influencers! Micro-influencers and authentic content are building trust and driving engagement in the age of creator-powered marketing. B2B is even getting in on the act, with creators becoming the new face of business. HubSpot contributor Kipp Bodnar has published an article featuring influencer and content trends redefining marketing in 2024. He says, “Here are 6 trends that Kieran and I are seeing on the rise in a post-SEO world. Post-SEO Content and Influencer Trends 1. B2B Creators & Creator Channels Even before the algorithm updates, marketing channels like... [...]

Digital Content Strategy focuses on creating and distributing valuable, relevant content to engage a target audience online. It aims to build brand awareness, drive traffic, and foster customer loyalty through blogs, videos, social media, and more. Adweek is hosting a webinar ‘Transform Your Digital Content Strategy’ on Tuesday, June 25, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the core elements necessary to deliver top-tier digital content that resonates with customers from Contentful director of product marketing David Schmidt. You’ll find out: The top... [...]

Good headlines are essential as they capture the reader’s attention immediately, encouraging them to engage with the content. They also convey the key message succinctly, setting the tone and context for the information that follows. Content Marketing Institute contributor Ann Gynn has published an article featuring seven tips to create headlines that are good for readers and business. She says, “Given how much rides on the headline, follow this seven-point checklist to create winning ones every time: 1. Identify your brand’s purpose(s) In marketing, every piece of content serves... [...]

Successful content marketing involves creating valuable, relevant content that resonates with your target audience, fostering trust and loyalty. It drives engagement and conversions by addressing the needs and interests of potential customers. Search Engine Journal contributor Brent Csutoras has published an article highlighting the top 10 content marketing skills marketers need today. He says, “If you’re looking to breathe new life into your brand and generate more interest in your target audience, here are the top 10 skills and strategies you’ll need. 1. Know Your Audience And Target... [...]

Upgrading your web content is essential to maintain relevance, improve search engine rankings, and engage your audience with fresh, valuable information. Regular updates can boost site traffic, enhance user experience, and foster trust and authority in your niche. Bruce Clay Inc. has published an article featuring nine practical steps to upgrade your web content. The Bruce Clay team says, “Knowing that content is a major ranking factor, it’s important to periodically review your content and ensure that it’s as good as possible so that you can compete in the search results. In this article,... [...]

In SEO, prioritizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential as search engines increasingly favor high-quality, reliable content. Content marketing trends are leaning towards interactive formats such as polls, quizzes, and augmented reality, which boost user engagement and deliver personalized experiences. Search Engine Journal is hosting a webinar ‘2024 Trend Updates: What Really Works In SEO & Content Marketing’ on Tuesday, June 18, 2023, at 2.00 pm ET. The SEJ team says, “Join us live as we explore which SEO trends to prioritize to... [...]

This is a reminder about the SEJ webinar to be held on May 29, 2024. Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into the evolving landscape of content strategy tailored for today’s fragmented user journeys. Understanding how to deliver your content to your users is more crucial than... [...]