Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights and strategy.... [...]

The latest Digital Marketing Institute podcast is titled ‘Trends in Digital Marketing Jobs’. The DMI team says, “In this episode, ⁠Will Francis⁠⁠⁠ interviews ⁠Terry Payne⁠, Global Managing Director at ⁠Aspire⁠ Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs. They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles... [...]

Content marketing is crucial for building brand authority and trust by providing valuable, relevant information that resonates with your target audience. It drives organic traffic, fosters customer engagement, and ultimately leads to higher conversion rates. Content Marketing Institute contributor Liey Pham has published an article featuring useful strategies to transform and use old content. She says, “Natural language processing models such as ChatGPT or other generative AI tools like Claude have made the art of content remixing easier and more accessible, allowing you to breathe new life... [...]

Content marketing teams play a vital role in creating and distributing valuable, relevant content that attracts and engages target audiences. They help build brand awareness, establish authority in the industry, and drive customer engagement, ultimately leading to increased sales and customer loyalty. Content Marketing Institute contributor Ann Gynn has published an article featuring 23+ roles you might need on your content marketing team. She says, “To help in your analysis, we posed the scenario to the experts presenting at Content Marketing World 2024. They certainly don’t agree on... [...]

Accurate sales forecasts are crucial for businesses to manage inventory levels effectively, ensuring that they meet customer demand without overstocking. They also enable better financial planning, helping companies allocate resources efficiently and make informed decisions for growth. HubSpot has published a new video ‘How to Create Accurate Sales Forecasts in 2024’. The HubSpot team says, “Struggling to make accurate sales forecasts? Wondering how to avoid cash flow issues and make informed financial decisions? In this video, Jory... [...]

Data-driven content marketing involves using analytics and metrics to guide content creation and strategy. By leveraging data, businesses can better understand their audience, optimize content performance, and make informed decisions to enhance engagement and conversion rates. Content Marketing Institute contributor Patrick Sanderson has published an article featuring 10 essential tips for data-driven content marketing. He says, “To help set you up for success, we’ve compiled 10 tips on leveraging data to sharpen your content marketing strategy. Follow these recommendations to create content... [...]

Content marketing is crucial for building brand awareness and trust, as it provides valuable information that attracts and engages customers. It also helps in driving organic traffic and improving SEO, leading to better business growth and customer loyalty. Digital Marketing Depot is hosting a webinar ‘Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation’ on Thursday, August 15, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital and Adobe to explore the Content [R]evolution, and discover how businesses can adapt swiftly... [...]

Social media plays a crucial role in content marketing by amplifying reach and engagement through targeted sharing and real-time interaction. It enables brands to connect with audiences, foster communities, and distribute content effectively across various platforms. Cyberclick has published a new video ‘Best Tools for Content Creators to Grow Their Social Media in 2024’. The Cyberclick team says, “If you’re a content creator, don’t miss this video! We’ll recommend the best tools for each type of social media content you create, along with other tips: designing... [...]

Lead generation is the process of attracting and converting prospects into potential customers through various marketing strategies. This can involve tactics such as content marketing, social media engagement, and email campaigns to capture and nurture leads. HubSpot has published a new video ‘How Lead Management Works In 2024’. The HubSpot team says, “In this video, we’ll dive into the powerful features of HubSpot’s smart CRM, showing you how to maintain a single source of truth for your customer-facing teams. Learn how to set up... [...]

Content is about more than putting words on a website. It’s about creating experiences. Experiences are increasingly valued by consumers and employees, who crave memorable experiences that move them, educate them or simply help them quickly accomplish a task. Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Join REVOLT, Protiviti Digital and Adobe as we share strategies for exploring CMS platforms that support your customers, employees and your business... [...]