A well-designed website is crucial for creating a strong first impression, enhancing user experience, and building credibility. It helps attract and retain visitors, ultimately driving business growth and success. Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy... [...]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘An Honest Conversation about Authenticity with Ravi Hampole‘. This episode covers the following: Ravi shares what excites him most about Lululemon’s new brand identity and its focus on how products and movement make people feel How storytelling bridges the gap between product design and brand identity, with a focus on community connection and authenticity in campaigns The three pillars of Lululemon’s new brand identity: Honest, Playful, and Vibrant Ravi explains the balance between authenticity... [...]

On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience. Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST. The CMI team says, “On-page SEO is all about optimizing every element of your site within your control — from meta descriptions... [...]

With AI-powered creative technology resulting in more intelligent creative, marketers are obliterating production challenges and winning back consumers’ attention Adweek is hosting a webinar ‘Digital Ad Creative Benchmarks for 2025’ on Wednesday, January 29, 2025, at 1.00 pm ET. The Adweek team says, “Uncover the benchmarks driving performance success and creative ingenuity for digital advertisers in 2025 with Stephen Vallera, VP, global creative services at Smartly. You’ll find out how to: Maximize budgeting strategy by rethinking your allocation with a full-funnel... [...]

This is a reminder for the CMI webinar to be held on January 8, 2025. AI agents in marketing automate tasks like customer engagement, lead generation, and campaign optimization, delivering faster and personalized interactions. They enhance decision-making with real-time data analysis, boosting efficiency and ROI. Content Marketing Institute is hosting a webinar ‘Will AI Agents Take Over Your Marketing Job?’ on Wednesday, January 8, 2025, at 2.00 pm ET. The CMI team says, “With all the noise around AI, it’s easy to panic about its impact on the future day-to-day of marketers.... [...]

For as long as any of us can remember, the idea of organizing marketing content into an editorial calendar has been the default. Content Marketing Institute is hosting a webinar ‘The People vs. The Editorial Calendar’ on Thursday, January 9, 2025, at 1.00 pm EST. The CMI team says, “Join Ryan Brock, chief solution officer at DemandJump, best-selling author, and improvisational prosecutor as he makes our closing remarks on this case. By the end of this trial — err, webinar — we intend to explore the following: The place of the editorial calendar in the workflows of... [...]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024’s Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00 pm ET. The Adweek team says, “Discover how the marketing ecosystem shifted in 2024, including lessons to help brands build strategies that can withstand industry headwinds well into 2025 and beyond, with guest speaker Nikhil Lai, senior... [...]

The 2025 forecast calls for a flurry of changes in the advertising data landscape. From expanded consumer privacy requirements to adopting the latest and greatest in AI, marketers can expect no shortage of excitement across the ecosystem. Adweek is hosting a webinar ‘2025’s Top Media and Advertising Data Trends’ on Thursday, January 16, 2025, at 1.00 pm ET. The Adweek team says, “Dive deep into predictions for trends, changes, and new challenges in the wide world of data with Snowflake leaders. You’ll find out: How convergence is shaping the entire ecosystem Snowflake’s... [...]

SEO and content marketing templates streamline the creation of optimized, high-quality content by providing structured frameworks for strategy, keyword integration, and formatting. These tools save time while ensuring consistency, relevance, and improved search visibility. Ahrefs contributor Louise Linehan has published an article featuring 21+ SEO & content marketing templates. She says, “Below, you’ll find our gold standard content templates— some for blog post creation, some for SEO reporting, and some for everything in between. Each one has been specially developed by our team... [...]

The skyscraper technique is a content marketing strategy that involves finding high-performing content, creating a more comprehensive and engaging version, and promoting it effectively. This approach helps attract backlinks, improve SEO rankings, and drive more traffic to your site. Semrush contributor Sydney Go has published an article explaining the Skyscraper Technique and how it works. She says, “The skyscraper technique doesn’t work like it used to. One major issue is its overuse, which has significantly diminished its effectiveness. Site owners often receive emails about “improved”... [...]