In 2025, content marketing will prioritize immersive, interactive experiences using AI and AR to boost engagement. Brands will lean into data-driven personalization, creating targeted content that resonates with specific audience segments in real-time. Content Marketing Institute contributor Robert Rose has published an article featuring three disruptions that will shape content and marketing strategy in 2025. He says, “Over the last two years, I’ve seen at least three significant disruptions that indicate where content and marketing may be headed. Identifying the implications of these... [...]

This is a reminder for the CMI webinar to be held on October 30, 2024. B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships. Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October 30, 2024, at 1.00 pm ET. The CMI team says, “Join us as we dive into the latest trends and strategies in B2B commerce and content. You’ll hear from industry experts... [...]

The content scoring process evaluates digital content based on criteria like relevance, engagement, and quality. It helps optimize content for SEO, user experience, and brand alignment by assigning a score for improvement and effectiveness analysis. Content Marketing Institute contributor Lindy Roux has published an article featuring steps to set up a content-scoring process for making better decisions. She says, “A content scorecard shows how an asset scores against industry benchmarks or your company’s standard content performance. It marries qualitative and quantitative assessments.... [...]

Content Marketing Institute contributor Stephanie Stahl has published an article featuring b2b content marketing benchmarks, budgets, and trends for 2025. She says, “Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted with MarketingProfs and sponsored by The MX Group. More what? Well, resources, sure. That’s a given. Also, more... [...]

B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships. Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October 30, 2024, at 1.00 pm ET. The CMI team says, “Join us as we dive into the latest trends and strategies in B2B commerce and content. You’ll hear from industry experts as they explore how businesses are evolving to meet changing customer... [...]

This is a reminder for the DMD webinar to be held on October 24, 2024. In today’s data-driven world, gaining control over user consent data is essential. Join us to master the art and science of consent optimization in an era where user choice and trust are paramount. Digital Marketing Depot is hosting a webinar ‘The Ultimate Consent Strategy for Maximizing Customer Opt-Ins’ on Thursday, October 24, 2024, at 1.00 pm EDT. The DMD team says, “Our expert-led session will unveil practical strategies to amplify your consent program. Elevate your understanding of user behavior, experiment... [...]

E-commerce success hinges on making it fast and easy for shoppers to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert. Digital Marketing Depot is hosting a webinar ‘How Content is Critical to a Winning Ecommerce Strategy’ on Tuesday, November 5, 2024, at 1.00 pm EDT. The DMD team says, “Join Colton Hathaway,... [...]

Content Marketing Institute has published a new video ‘What’s Your Data Standards Plan?’. The CMI team says, “In new research from Claravine and Advertiser Perceptions, 98% of agencies and 81% of client marketers agree that their company will lose market share without a data standards practice. Though it’s challenging to reach a company-wide consensus on naming, storing, and tracking data, Robert Rose explains why it’s a critical step toward measuring — and improving — your content’s performance.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Electrify Your Content Experiences’. The CMI team says, “Media fragmentation is pushing viewership into echo chambers, increasing the pressure on marketers to deliver breakthrough owned media experiences. But how do you innovate in such a disconnected landscape? Robert Rose highlights some winning content-driven experience products as evidence that brands need to swing for the fences rather than focus on achieving incremental gains.” Content Marketing Institute  [...]

This is a reminder for the CMI webinar to be held on October 16, 2024. Humanizing content involves creating authentic, relatable messages that resonate emotionally with the audience, fostering deeper connections. By using storytelling, empathy, and a conversational tone, brands can build trust and enhance customer loyalty. Content Marketing Institute is hosting a webinar ‘Rage Against the Machine: How to Humanize Content and Harness Intent for Breakthrough Results’ on Wednesday, October 2, 2024, at 1.00 pm ET. The CMI team says, “Join TopRank Marketing’s seasoned experts for... [...]