Impactful content marketing focuses on delivering valuable, relevant, and consistent content that resonates with your audience, driving meaningful engagement and conversions. It builds brand authority and fosters long-term relationships by addressing the needs and interests of your target market. Content Marketing Institute contributor Robert Rose has published an article featuring useful advice on rising above the content noise. He says, “I recently worked with a team at an interactive entertainment company that wanted to use AI to ramp up its short-form article production from 25 to more... [...]

This is a reminder for the Adweek webinar to be held on August 29, 2024.  When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will... [...]

Achieving social media marketing success requires consistent engagement with your audience and delivering valuable, targeted content that resonates with their needs and interests. Analyzing performance metrics and adapting strategies based on insights is key to sustained growth and brand visibility. Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How Uber Turns Cultural Moments into Social Success’. The Convince & Covert team says, “What does it take... [...]

Convince & Covert has published the latest ‘Social Pros Podcast’ episode ‘How to Learn from Trend-Signals & Social-First Content’. team says, “Leaning into social-first content can help you connect to the trends that your audience is already engaged with. The key to great social-first content? Being a content consumer yourself, says our guest this week, Byron Stewart, Associate Director of Social Media at Team Epiphany. You Need a Consumer-First Mindset By tapping into... [...]

In 2024, content marketing continues to evolve with a focus on personalized, value-driven content that resonates with niche audiences. Emerging technologies like AI and interactive experiences are key, helping brands create more engaging, data-informed strategies to capture and retain attention. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The 2024 Content Marketing Guide You Need To Survive AI’. This episode covers: Alex Hormozi discusses iterating book,... [...]

Cyberclick has published a new video ‘How to Set Goals in Social Media’. The Cyberclick team says, “What is the key to be successful in social media? It is necessary to set objectives, since it is precisely these that will determine whether it is working or not. But how should these objectives be set? What are the most important ones? In this video we will answer all these questions, so let’s not wait any longer and let’s get started!” Cyberclick  [...]

This is a reminder for the DMD webinar to be held on August 22, 2024. Web accessibility ensures that websites are designed and developed to be usable by everyone, including people with disabilities. It promotes inclusivity by providing equal access to information and functionality, enhancing the overall user experience for a diverse audience. Digital Marketing Depot is hosting a webinar ‘Achieve Near-Perfect Accessibility’ on Thursday, August 22, 2024, at 1.00 pm EDT. The DMD team says, “In the web accessibility space, you’ll often hear the phrase #ProgressNotPerfection. But... [...]

Managing a marketing budget involves strategically allocating funds across various channels to maximize ROI while ensuring alignment with business goals. It requires continuous monitoring, adjustment, and prioritization based on performance metrics and market conditions. Neil Patel has published a new video ‘How to spend on marketing the right way?’. He says, “In the dynamic landscape of business, allocating resources effectively, especially when it comes to marketing, is crucial for success. How you spend on marketing can significantly impact your brand’s visibility, customer... [...]

Short-form content is concise, easily digestible content, often under 1,000 words or a few minutes long, designed to quickly engage and inform audiences. It’s popular on social media and mobile platforms, making it ideal for capturing attention in a fast-paced digital environment. HubSpot contributor Erica Santiago has published an article explaining the psychology of short-form content. She says, “There are a few reasons short-form videos are more popular than ever among consumers and marketers, and I‘ll visit those in a bit. For now, I want to get into the psychology of it all—that’s... [...]

This is a reminder for the Adweek webinar to be held on August 21, 2024.  Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration... [...]