With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance to share information in the first place, activating cohesively across channels, and nailing down accurate attribution, to name just a few. Digital Marketing Depot is hosting a webinar ‘Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical’ on Thursday, April 25, 2024, at 1.00... [...]

More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified and social commerce creator Orca. You’ll find out: Industry best practices... [...]

This is a reminder for the Adweek webinar to be held on April 11, 2024.  Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies. Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT. The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer,... [...]

This is a reminder for the DMD webinar to be held on April 11, 2024.  Content management encompasses the organization, creation, publishing, and maintenance of digital content, ensuring its relevance, accuracy, and accessibility across platforms. Efficient content management systems streamline workflows, facilitate collaboration, and enhance user experiences, crucial for successful online presence and engagement. Digital Marketing Depot is hosting a webinar ‘Flex Your Content Management for Scalability and Hyper-Personalization’ on Thursday, April 11, 2024, at 1.00 pm EDT. The DMD... [...]

This is a reminder for the SEJ webinar to be held on April 10, 2024.  Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the... [...]

Content Marketing Institute has published a new video ‘Make Inclusion The Default’ featuring Purna Virji. The CMI team says, “Inclusion is a constant work in motion. The more we learn, the better we can do. And we’re all still learning. No one gets it right all the time — accidental exclusions are inevitable. But that doesn’t mean we let the Fear of Messing Up (aka FOMU) hold us back. In this clip from Content Marketing World 2023, speaker Purna Virji, Author, High-Impact Content Marketing + Principal Consultant, LinkedIn, explains why you can’t afford NOT... [...]

An impactful SEO team structure comprises specialists in technical SEO, content creation, link building, and data analysis, collaborating seamlessly to optimize website visibility and performance. By fostering synergy between diverse skill sets and fostering continuous learning, teams can adapt to algorithm updates and market shifts, maximizing organic search success for businesses. Digital Marketing Depot is hosting a webinar ‘Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The... [...]

Creating engaging content is paramount for capturing and retaining audience attention, fostering meaningful interactions, and ultimately driving conversions and brand loyalty. By crafting content that resonates with their interests, needs, and emotions, businesses can cultivate a loyal following, establish authority in their niche, and differentiate themselves in a competitive digital landscape. Content Marketing Institute contributor Jodi Harris has published an article featuring 57+ words every content marketer should use. She says, “To excel in the current conditions and opportunities,... [...]

Content marketing is vital for businesses to establish authority, engage audiences, and drive conversions by delivering valuable, relevant content. It builds trust, fosters brand loyalty, and helps businesses connect with their target audience in meaningful ways, ultimately driving long-term success and growth. Search Engine Journal contributor Jeff Riddall has published an article featuring 35 useful content marketing statistics. He says, “Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Some content,... [...]

Content workflow involves the systematic process of creating, editing, reviewing, and publishing content to ensure its quality and relevance. It typically includes stages like ideation, creation, editing, approval, and distribution, facilitating efficient content production and management. HubSpot contributor Erica Santiago has published a comprehensive guide to creating content workflow. She says, “Content workflows ensure a project launches successfully without any hiccups. With a content workflow, you can: Create content that is consistent, timely, and accurate. Guarantee realistic deadlines... [...]