This is a reminder for the MarketingProfs webinar to be held on March 28, 2024.  Content repurposing maximizes the value of existing assets by extending their reach and relevance across diverse platforms and audiences. It amplifies brand visibility, enhances SEO efforts, and optimizes resources by leveraging proven content in new formats and contexts. Through strategic repurposing, businesses can maintain consistency, adapt to evolving trends, and extract prolonged value from their content investments. MarketingProfs is hosting a webinar ‘Beyond One-Time Use: Extending Content Shelf Life... [...]

This is a reminder for the Adweek’s webinar to be held on March 27, 2024.  The brand-customer dynamic is unrecognizable from what it was just a few years ago. It’s no longer enough to have the loudest voice, the prettiest branding or even the lowest price. Adweek is hosting a webinar ‘Consumers Want Meaningful Content. Can Brands Deliver?’ on Wednesday, March 27, 2024, at 1.00 pm EDT. The Adweek team says, “Discover what it takes to stand out in a world of half-hearted DEI initiatives, how to grow audiences while respecting data privacy, and whether audiences can tell... [...]

Do streaming viewers really want to see ads? Is binge watching still a thing? How many different services do people subscribe to? What do key Gen Z and millennial audiences want? Adweek is hosting a webinar ‘Inside Tubi’s The Stream 2024 Report’ on Wednesday, April 17, 2024, at 1.00 pm EDT. The Adweek team says, “Discover more about the changing state of streaming from Karl Dawson, Tubi’s VP of audience research, and Megan Rentko, research manager at the Harris Poll. You’ll find out: How much time Americans now spend streaming and how many streaming services they have What... [...]

Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today. Adweek is hosting a webinar ‘Are Your Digital Ad Dollars Driving Foot Traffic?’ on Tuesday, April 16, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the media strategies successful marketers use to drive foot traffic using real-world consumer behavior... [...]

Customer behavior triggers are catalysts that incite actions, driven by needs or stimuli, shaping purchase decisions and brand engagement. They range from emotional cues to rational incentives, profoundly influencing consumer interactions and market dynamics. Content Marketing Institute has published a new video ‘The Best Customer Behavior Triggers You’ve Never Heard Of’ featuring Nancy Harhut. The CMI team says, “You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions,... [...]

Useful B2B content provides actionable insights, solves industry-specific challenges, and empowers decision-makers with valuable information to enhance their business strategies. It aims to educate, inspire, and establish trust, ultimately driving engagement and fostering long-term relationships with the target audience. Search Engine Land contributor Becky Simms has published an article featuring five tips to make your B2B content more human. She says, “I will share with you my top five tips to make your content feel more human and to ensure it speaks to the people digesting it. When you... [...]

Content Marketing Institute has published a new video ‘Don’t Believe the AI Headline Hype’ featuring Robert Rose. The CMI team says, “In a new book that’s being written in real-time, OpenAI’s Sam Altman boldly predicts that 95% of creative marketing roles could easily be handled by AI — once the technology reaches its next stage of development. Rather than panicking about a dystopian future, Robert Rose suggests focusing on how you might adapt and rise to the occasion.” Content Marketing Institute  [...]

Content management encompasses the organization, creation, publishing, and maintenance of digital content, ensuring its relevance, accuracy, and accessibility across platforms. Efficient content management systems streamline workflows, facilitate collaboration, and enhance user experiences, crucial for successful online presence and engagement. Digital Marketing Depot is hosting a webinar ‘Flex Your Content Management for Scalability and Hyper-Personalization’ on Thursday, April 11, 2024, at 1.00 pm EDT. The DMD team says, “Delivering personalized content experiences is crucial... [...]

In 2024, content marketing continues to be a pivotal strategy for businesses, with a focus on personalized, interactive, and value-driven content to engage audiences across diverse digital platforms. Integration of AI-driven analytics and immersive technologies further enhances content creation and distribution, fostering deeper connections and driving conversion rates. Content Marketing Institute has published a new video ‘Marketing IS Content Marketing’ featuring Robert Rose. The CMI team says, “When we began this journey a little more than a dozen years ago – we believed... [...]

Content marketing challenges encompass navigating evolving algorithms, maintaining audience engagement, and ensuring consistent quality amidst content saturation, requiring strategic adaptation and innovative approaches to stand out in a competitive landscape. Overcoming these hurdles demands a blend of creativity, data-driven insights, and agile tactics to effectively connect with target audiences and drive meaningful results. Content Marketing Institute contributor Kim Moutsos has published an article clarifying six SEO content mistakes, myths, and misunderstandings. SEO Content Mistakes She... [...]