Bola Awoniyi says, “The focus and opportunity around content is causing organisations to reassess their businesses at a variety of levels.  Content marketing has been identified as one of the most exciting opportunities for marketers today, based on the Digital Trends for 2015 report. The growth of corporate blogs, podcasts and increased focus of video are some of the more obvious manifestations of this. However, in order to do these things, and do them well, organisations must devise and implement a content strategy that resonates with their users, articulates the brand’s message and... [...]

Brad Dodge says, “The only expression more irritating than “we need it yesterday” is “ready, fire—aim!” In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you’ve taken aim at your target, you’ll most likely shoot yourself in the foot. As content marketing’s share of budget increases, so does the importance of having a sound strategy for how to employ it. That’s especially true because of the large variety of content and the wide range of communication channels: newsletters, blogs, direct... [...]

James Carson says, “What comes first: the distribution or the content? I’ve been turning this question over practically in the last year through running my own publishing startup, but the answer remains strangely elusive: if you invest in content, the answer to that content doing well seems to be in its distribution to the largest audience possible. If you invest in forming distribution networks, you need good content to make those networks effective. This is a catch 22 situation. You need both, but not every company will want to invest in both simultaneously. So how can we best tackle... [...]

Hannah Smith says, “Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients’ target audience reads. That’s a tall order. Over the years we’ve had our hits and misses, and through this we’ve recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research“. Simple... [...]

Peter Gasca says, “The other day, I had the opportunity to review a piece of blog content for a friend’s website. It was great, full of insights and useful resources, and I personally found it valuable and relevant. The problem was that the content was difficult to read. With an estimated 3 million new blog posts every day, there is no shortage of content with which to occupy our time. I am always trying new blogs and newsletters, and I find myself always going back to the same blogs for one simple reason: readability”. The 4 Essentials of the Most Read Contentt ‘Entrepreneur’... [...]

MOZ team says, “We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes “good, unique content.” That’s the wrong bar. In today’s Whiteboard Friday, Rand talks about where we should be aiming, and how to get there“. Why Good Unique Content Needs to Die – Whiteboard Friday MOZ Blog  [...]

Siobhán McGinty says, “Today, succeeding in inbound marketing means putting content at the heart of your communications strategy. This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise? It’s predicted that 59% of B2C marketers and 55% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their... [...]

Siobhán McGinty says, “Today, succeeding in inbound marketing means putting content at the heart of your communications strategy. This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise? It’s predicted that 59% of B2C marketers and 55% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their... [...]

Rainmaker team says, “What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think. In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication. Content syndication is nothing more than circulating the same article, video, or podcast across multiple pubs. For example, Demian could take a Copyblogger article he wrote and try to get it published on Business Insider, Fast Company, and Huffington Post. How could this be a good thing?... [...]

Carly Stec says, “Imagine that a couple of your friends convince you to give speed dating a try. “It’ll be fun,” they insist. The next thing you know, you’re sweating your way through a seemingly never-ending carousel of two-minute dates. And when the hour finally winds down, you find yourself left with two options — accept a dinner invitation from the person that wouldn’t let you get a word in edgewise, or the person with whom you had a good back and forth. The answer seems obvious, right? Aware that the one-sided approach is less than desirable,... [...]