Content marketing in 2024 is all about quality over quantity. AI is a rising star, helping create niche content and personalize the experience for audiences. Video is still king, with short-form content thriving and longer formats gaining traction on platforms like YouTube. Forbes Small Business Writer Laura Hennigan has published ‘Content Marketing In 2024: The Ultimate Guide’. This guide covers the following: What Is Content Marketing? Why Is Content Marketing Important? What Is a Content Marketing Strategy? What Are the Benefits of Content Marketing? 6 Content Marketing Examples How... [...]

Short-form content is a dynamic and effective way to communicate ideas in a concise manner. It thrives on brevity, delivering impactful messages that resonate with audiences in a world where attention spans are fleeting. Whether it’s through social media posts, catchy headlines, or bite-sized articles, short-form content captivates, informs, and entertains, making a significant impact in today’s fast-paced digital landscape. HubSpot contributor Erica Santiago has published an article explaining the Psychology of short-form content. She says, “There are a few reasons short-form... [...]

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into the evolving landscape of content strategy tailored for today’s fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate... [...]

A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content Strategy for Startups: The Ultimate 8-Stage Roadmap’ featuring Yagmer Simsek. Capper says, “Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.” MOZ  [...]

This is a reminder for the Adweek webinar to be held on May 14, 2024. More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified... [...]

Content efficiency hinges on relevance and impact; concise yet potent, it resonates with its audience’s intellect and emotion. Content Marketing Institute contributor Alex Novkov has published an article featuring seven agile practices to maximize content efficiency. He says, “Interest in Agile marketing is one thing, but a full-scale transformation can overwhelm. To help, consider these most popular Agile practices. You can apply them quickly together or separately and boost your marketing efficiency to maximize its awesomeness. 1. Plan in iterations The planning process is often... [...]

Content Marketing Institute has published a new guide ‘Content Marketing Writing Secrets: Better, Stronger, Faster’. The CMI team says, “Mastering content marketing writing takes time and practice. No magic formula can guarantee creative ideas. No technology automatically turns rough drafts into polished content that keeps audiences hanging on your every word and asking for more. But you can improve. The systems, exercises, and tips in this guide – gathered from successful content marketing writers – will help you: Sharpen your storytelling Speed your writing process Strengthen... [...]

This is a reminder for the CMI webinar to be held on May 9, 2024.  In 2024, content marketing thrives with immersive experiences and personalized narratives, engaging audiences amidst a sea of digital noise, fostering genuine connections and brand loyalty. AI-driven strategies and interactive formats redefine storytelling, shaping dynamic campaigns that resonate deeply with evolving consumer preferences and behaviors. Content Marketing Institute is hosting a webinar ‘The 2024 Content Marketing Playbook: Future-Focused Trends & Best Practices’ on Thursday, May 9, 2024, at 1.00 pm... [...]

Content Marketing Institute has published a new video ‘Revenue Growth Playbook’ featuring Deanna Ransom. The CMI team says, “Growth at all costs is over. Now, you need to go beyond creative and compelling content that attracts, informs and converts to content that does all of that while powering connection, retention and increases customer lifetime value. In this clip from Content Marketing World 2023, speaker Deanna Ransom, Founder & CEO, A.R.I.A. Partners, explains why it’s important to adopt strategic content best practices while fueling the key impactful revenue... [...]

This is a reminder for the Adweek webinar to be held on May 1, 2024. More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday, May 14, 2024, at 1.00 pm ET. The Adweek team says, “Discover everything that brands and creators should keep in mind to ensure a successful working relationship from leaders at LinkedIn influencer agency Creator Authority, We Are Verified... [...]