This is a reminder for the SEJ webinar to be held on April 10, 2024.  Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the... [...]

Content Marketing Institute has published a new video ‘Make Inclusion The Default’ featuring Purna Virji. The CMI team says, “Inclusion is a constant work in motion. The more we learn, the better we can do. And we’re all still learning. No one gets it right all the time — accidental exclusions are inevitable. But that doesn’t mean we let the Fear of Messing Up (aka FOMU) hold us back. In this clip from Content Marketing World 2023, speaker Purna Virji, Author, High-Impact Content Marketing + Principal Consultant, LinkedIn, explains why you can’t afford NOT... [...]

An impactful SEO team structure comprises specialists in technical SEO, content creation, link building, and data analysis, collaborating seamlessly to optimize website visibility and performance. By fostering synergy between diverse skill sets and fostering continuous learning, teams can adapt to algorithm updates and market shifts, maximizing organic search success for businesses. Digital Marketing Depot is hosting a webinar ‘Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The... [...]

Creating engaging content is paramount for capturing and retaining audience attention, fostering meaningful interactions, and ultimately driving conversions and brand loyalty. By crafting content that resonates with their interests, needs, and emotions, businesses can cultivate a loyal following, establish authority in their niche, and differentiate themselves in a competitive digital landscape. Content Marketing Institute contributor Jodi Harris has published an article featuring 57+ words every content marketer should use. She says, “To excel in the current conditions and opportunities,... [...]

Content marketing is vital for businesses to establish authority, engage audiences, and drive conversions by delivering valuable, relevant content. It builds trust, fosters brand loyalty, and helps businesses connect with their target audience in meaningful ways, ultimately driving long-term success and growth. Search Engine Journal contributor Jeff Riddall has published an article featuring 35 useful content marketing statistics. He says, “Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Some content,... [...]

Content workflow involves the systematic process of creating, editing, reviewing, and publishing content to ensure its quality and relevance. It typically includes stages like ideation, creation, editing, approval, and distribution, facilitating efficient content production and management. HubSpot contributor Erica Santiago has published a comprehensive guide to creating content workflow. She says, “Content workflows ensure a project launches successfully without any hiccups. With a content workflow, you can: Create content that is consistent, timely, and accurate. Guarantee realistic deadlines... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Creating Compelling Experiences With Data + AI for B2B Consumers’ featuring Neha Shah & Ruth Bolster. George B. Thomas says, “This sponsored episode of the Marketing Smarts podcast, featuring Neha Shah and Ruth Bolster from Salesforce Marketing Cloud, delves into various facets of using data and AI to enhance B2B customer experiences. The core of their discussion centers on the integration and intelligent utilization of data to forge stronger, more personalized connections with customers. Here are... [...]

A marketing calendar serves as a roadmap, ensuring consistency and strategic planning across various marketing activities such as campaigns, product launches, and promotions. It helps teams stay organized, align efforts, and maximize resources, ultimately leading to more efficient execution and better results. Search Engine Journal contributor Shelley Walsh has published a new marketing calendar with a template to plan your content. She says, “Our complete marketing calendar for 2024 with a template gives you all the information you need to plan your content. You can customize this easily... [...]

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it struggles to generate intent if you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based marketing tool that search marketers can’t afford to overlook Digital Marketing Depot is hosting a webinar ‘Seeing Connected TV Through a Search Marketer Lens’ on Thursday, April 11, 2024, at 1.00 pm EDT. The DMD team... [...]

The term “Data Apocalypse” refers to a catastrophic event caused by the loss, corruption, or misuse of vast amounts of digital information, leading to severe disruptions in various aspects of society, economy, and governance. Safeguarding data integrity, privacy, and security is paramount to mitigate the risks associated with a potential data apocalypse scenario. Content Marketing Institute has published a new video ‘Prepare: The Data Apocalypse Will Come (Eventually)’ featuring Robert Rose. The CMI team says, “A new IAB report finds only 42% of marketers expect third-party... [...]