Video Script is an online video script (and audio scripts, too, for that matter) writing application. It lets you quickly write video scripts for any marketing video, and using it is easy. After you create your script you can publish it as a PDF, Word or PowerPoint document. Record it yourself, or hand it to an announcer. If you have video creation software, this is a great way to use it to build professional videos. As you know, there have recently been several applications that make creating videos easy: VideoMakerFX, Easy Sketch Pro, Explaindio. No matter how new you are to video, with one or... [...]

Yael Grauer says, “Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you’ll naturally learn about their emotional states. But when you communicate with your audience, you need to strike the right emotional balance. In fact, getting heavy-handed with emotional appeal in your writing can backfire and potentially harm your credibility”. Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility ‘Copyblogger’... [...]

Dr. Ben Adkins was ready to quit marketing online. He had tried “everything” the big names in online marketing were teaching and had gotten nowhere. Then, in December, 2011, he looked at what the big marketers were doing, and stopped listening to what they were saying. And his eyes were opened. What made them successful was their sales copy, in their emails and on their websites and blogs. That was they key to their high incomes, not the “solution of the month” they were promoting. So, Adkins started a detailed study of their sales messages, looking for the common threads... [...]

John Tackett says, “I’ve always loved this quote: “Brevity is the soul of wit.” – William Shakespeare To me, its beauty rests in the powerful meaning packed in six simple words. Brevity can also be used as a tool to aid your marketing, as I discovered from a recent email experiment. But first, a little more detail about the experiment. Background: A global producer of high-quality audio equipment and accessories. Goal: To increase clickthrough rates in an email. Research Question: Which email will generate the highest clickthrough rate? Test Design: A/B multifactor, radical redesign... [...]

Sonia Simone says, “Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content. Content that lets a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company. And increasingly, businesses are having a tough time finding the writers who know how to create that kind of content over time. According to some recent research by Content Marketing Institute, the demand for content writers has grown by... [...]

Matt Bacak has just created a new training course, Buy Now – Hooks, Triggers and Buying Trances, to show you how to use sales psychology to improve your earnings. This training is actually a recorded conversation with Jo Han Mok, in which they discuss the psychology of online persuasion. In this conversation, Bacak and Mok shared ideas that most marketers don’t use and, as a result, limit their income. Use all these ideas and your online income will have a chance for upward escalation. Since this collection of persuasion tips comes from their own experience, you will find ideas you... [...]

Bryan Collins says, “When you have to create fresh topics for your blog each week, sometimes you just feel stuck. Or maybe you can’t nail down your unique selling proposition that sets your business apart from the competition. Perhaps you’re still wrestling with ideas for your email autoresponder series. All of these issues are completely normal for writers who continuously aim to serve their audiences. Since finding a way into your readers’ hearts and minds is your goal, you can exhaust your brain trying to find that perfect connection. As a result, instead of producing the perfect... [...]

Aaron Orendroff says, “So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line. Will it compel? Will it convert? Will it close? You need to learn how to optimize first draft copy to support your bottom line”. The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster] ‘Copyblogger’... [...]

Fortin says, “Using italics, bolds, highlights, etc to add emphasis in copy is a powerful tool. But use too much, and you are actually creating the opposite effect — everything looks the same and nothing is emphasized. So you must emphasize judiciously and strategically. However, some have suggested that emphasis should be avoided completely. One copywriter suggested that words alone should convey the message. He referred to formatting as “speed bumps,” which reduce usability and readability”. Why Some Friction in Sales Copy is Good Michel Fortin’s Blog  [...]

Josh Haynam says, “On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?” The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52′s blog. By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit”. The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience ‘Copyblogger’ Blog  [...]