The deprecation of third-party cookies is fundamentally changing how brands acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Search Engine Land is hosting a webinar ‘Harness Your First-Party Data for Customer Acquisition & Conversion’ on Tuesday, September 13, 2022. The SEL team says, “Join us as ActionIQ and Hearst’s VP of Acquisition & Conversion discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and eCommerce products. You’ll learn: How... [...]

As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers’ on Wednesday, September 14, 2022, at 1.00 pm EDT. The Adweek team says, “Take a deep dive into overcoming these hurdles with Neustar, a TransUnion company. You’ll find out:  How to create a customer acquisition... [...]

Customer acquisition is one of the most important processes to grow your business. By adopting the right marketing tactics, you can continue to get new customers. Copyblogger’s Stefanie Flaxman has published an article highlighting the mistakes that should be avoided to get new customers faster. She says, “When you start a new business and want to get new customers, you’ll try to spread the word about what you do. You might write content about why your business is important in attempt to convince someone to care about what you offer. It makes sense that you’d want to produce these... [...]

Entrepreneur magazine has published a new video ‘How to Acquire Your First 100 Customers’ featuring David Roger to help marketers and businesses get more customers. James McKinney says, “David Roger is the co-founder and CEO of Felix Gray, which sells blue light-filtering glasses. In this clip from an episode of “The Startup Story” podcast, Roger talks about growth tactics he has learned and would use today to get his first 100 customers. Roger talks about the importance of getting close to customers to learn from them. He talks about scaling once you understand why people... [...]

Retaining customers for a longer period of time is the necessity for business growth. Loyal customers can help you to promote your business too. Social Media Examiner team has published a new YouTube video ‘How to Create Loyal Fans Who Love to Promote Your Business’ featuring Pat Flynn. SME team says, “Are you struggling to develop loyal fans? Do you want people to tell others about you and your business? Pat Flynn explains why being human and talking to your audience is the key to building loyalty. You’ll discover how to deliver quick wins that turn fans into... [...]

Customer acquisition is one of the most important process in your business. With rising competition it has become difficult to find new prospects and turn them into your customers, especially if you are with a new product in the market. Chris Brogan and Rob Hatch are hosting a webinar on ‘Earn More Customers 2020’ on Wednesday, January 22, 2020 at 7.00 pm ET. In this webinar Brogan and Hatch highlight the existence and importance of email marketing. The webinar team says, “Join Chris Brogan and Rob Hatch for a LIVE and interactive webinar on Wednesday, January 22nd at 7PM... [...]

Amazon has moved beyond an e-commerce platforms. It offers businesses an ability to utilize its tools and services for increasing sales and achieving growth. Merkle contributor Melissa Reilly has shared three ways you can leverage Amazon for acquiring new customers. Reilly says, “For years, some advertisers have hesitated to invest too heavily on Amazon because, among other reasons, it offered limited options for acquiring new customers. Brands were undoubtedly reaching new customers, but there was no reporting to understand how often that was happening and there was no opportunity... [...]

To achieve success in online marketing you need to have good grip over the search engine marketing which can be achieved through SEO. The Practical Ecommerce team has published a video recording of its webinar ‘How to Forecast ROI from SEO’ to help marketers predict online ROI. The Practical Ecommerce team says, “Obtaining sustainable, long-term organic search traffic takes much time and effort. It’s definitely not free. But is it worth the investment in people and software? In this 30-minute online seminar, which first aired on October 23, 2018, we’ll offer a framework for... [...]

Getting the continuous customer flow is one of the most important things you need to grow your business. The Practical Ecommerce team has published a video recording of its webinar ‘7 Simple Ways to Grow Repeat Customers’. Watch this video recording to learn how you can get repeat customers and grow your business. The Practical Ecommerce team says, “Repeat customers are the lifeblood of an ecommerce business. They require no acquisition expense and their average order values are typically higher than first time buyers. But in an age of cutthroat ecommerce competition, retaining... [...]

HubSpot team has shared a video featuring the company’s founder and CTO Dharmesh Shah. The video is titled ‘5 Tips From The Customer Code To Grow Better’ and this speech was delivered at INBOUND 18. Shah says, “For years we’ve talked about “Solving for the customer.” It’s been a pillar of our philosophy, but it always felt a bit nebulous. The Customer Code is how we now turn that philosophy into practice. It’s how we hold ourselves accountable to do the right thing, even when it’s hard, complicated, expensive, or time-consuming. In the same way that The Culture... [...]