Customer acquisition is one of the most important process in business. Acquiring new prospects and converting them into customers requires continuous efforts. The Business 2 Community contributor Taj Ridgeway has shared 10 steps to help marketers generate more leads and improve their sales. Ridgeway says, “Each type of business has a generally accepted selling cycle, a step-by-step process that starts when you first make contact with a potential prospect and ends (at least for the moment) when you close the sale. If you are in retail, this may all happen fairly quickly; if you sell capital... [...]

Securing the first customer is a big win for your new business. Entrepreneur team has published a video featuring Jeff Rose and Noah Kagan advising marketers on how to grow a business. The Entrepreneur team says, “In this video, Entrepreneur Network partner Jeff Rose talks about a few lessons he has learned while launching original products and building an audience. Rose cites Noah Kagan, of AppSumo and the marketing and business blog, OkDork.com. Kagan says, show one person what to do first, and from there, you can see what gaps are there for you to fill and improve upon. So, if you... [...]

The Vertical Response team has made available the replay of a webinar on ‘5 marketing tips to attract local customers’. The experts in this webinar discuss the strategies to help small businesses win more local customers. Vertical Response team says, “Gain insider marketing tips and inspiration, whether you’re in startup mode or have been in business for generations. In this webinar: Get email marketing strategies to drive repeat visits and sales See how to rework your website to highlight what makes you unique Get quick fixes to drive more traffic to your Google and Yelp listings Learn... [...]

Customer acquisition is something you need to constantly stay focused on. It is the thing that helps you grow your business. The Small Business Trends contributor Annie Pilon has shared ten expert tips to help marketers find and communicate effectively with customers. Pilon says, “Your marketing plan is only going to be effective if you’re able to bring in customers who are actually relevant. So you need to set up systems for finding ideal customers and bringing in new leads that are tailored to fit your specific audience. Here are tips from members of the online small business community... [...]

Getting the customer inflow is very important for the survival and growth of you business. Many ecommerce brands have been successful in doing this and have prospered. Small Business Trends contributor Annie Pilon has shared ten tips to help brands and marketers create repeat customers like Amazon. Pilon says, “Entire industries have been uprooted by the ecommerce giant. But it has also given more than a million businesses in the U.S. a place to sell their wares. So it’s up to you to use the platform to your advantage — or at least to prevent it from putting you out of business. Creating... [...]

The Entrepreneur magazine team has published a video titled ‘Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers’ featuring Eric Siu. Entrepreneur team says, “In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the co-founder and CMO of SnackNation, a direct delivery service offering healthy snacks. After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over... [...]

The Entrepreneur magazine team has shared a video featuring Erik Siu on ‘Why Getting As Specific As Possible in Your Marketing Strategy Will Attract Top-Tier Customers’. Entrepreneur team says, “In this third episode of his series Leveling Up, Entrepreneur Network partner Eric Siu continues his conversation with Andy Mackensen, the co-founder and CMO of SnackNation, a direct delivery service offering healthy snacks. After some experimentation, Mackensen explains, SnackNation switched up its marketing strategy to go back to a basic rule: Target a niche audience over an all-encompassing audience.... [...]

The Entrepreneur magazine team has published a video on ‘How to Get the Right Customers for Your Business’ featuring marketing coach Dean Holland. Entrepreneur team says, “Dean Holland was a successful internet marketing coach making hundreds of thousands a month, but something was missing. In this interview, he tells Emily Richett how product-first thinking resulted in financial success but the wrong customer base. “I first started my business chasing financial success, I thought that was all it was about. I achieved it, but I ended up unmotivated and uninspired. I realized... [...]

Customer acquisition is an essential task that needs your attention and it leads to the ultimate goal of the organization. As the holiday season approaches we need to be ready to get and welcome the new customers on board. MOZ columnist Miriam Ellis has shared an useful article highlighting some ways to win local customers from the Amazon. Ellis says, “Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month... [...]

Email marketing is an efficient form of marketing that has been used by most brands for so many years. Email puts you in direct touch with the prospects and gives the opportunity to present your offers personally. Entrepreneur magazine contributor Sanchita Dash has shared some useful tips on using email marketing campaigns for building a bigger customer base. Dash says, “How often do we get emails on our inbox about a company or a product and we are even lured to know more about it? Well, quite often. Welcome to the genre of email marketing. Your product is ready and is out there in the market.... [...]