The buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions. VWO is hosting a webinar ‘Experience Optimization In Uncertain Times’ featuring Rishi Rawat Founder, Frictionless Commerce, on Thursday, May 21, 2020. Attend this webinar to get answers of following questions: What’s the new buying/visitor behavior? How can you anticipate it? How to define a contingency plan to navigate your business out of these uncertain times? Where to gather some primary insights for your business or industry? How to provide... [...]

AdWeek is hosting a webinar on ‘Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts’ on Tuesday, July 10 at 1.00 pm EDT. The AdWeek team says, “Customers who have a positive emotional experience with a brand are 15 times more likely to recommend, 8 times more likely to trust and 7 times more likely to purchase from that brand. In fact, 80 percent of the decisions people make each day are based on emotion. But the data marketers use to drive offers, actions and interactions often lacks emotional content. This is the “emotional paradox,” and it’s... [...]

AdWeek is hosting a webinar on ‘Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts’ on Tuesday, July 10 at 1.00 pm EDT. The AdWeek team says, “Customers who have a positive emotional experience with a brand are 15 times more likely to recommend, 8 times more likely to trust and 7 times more likely to purchase from that brand. In fact, 80 percent of the decisions people make each day are based on emotion. But the data marketers use to drive offers, actions and interactions often lacks emotional content. This is the “emotional paradox,” and it’s... [...]

Econsultancy’s Jeff Rajeck has shared major trends and challenges that the marketers will face in 2018. The findings are from roundtable discussions in Hong Kong with client-side marketers. Rajeck says, “At a table hosted by Bessie Ng, Head of Integration and Strategic Planning Director, H+K, marketers discussed the trends driving customer experience improvement initiatives as well as some of the frustrations they are still facing. Results are summarized below, but before we start, we’d just like to let you know about our upcoming roundtable events in Bangkok on July 10th and... [...]

Gaining customer trust is the most important part of building your brand. Several marketers apply different tactics for this and sometimes such tactics are bad practices. Entrepreneur contributor Sanjay Castelino has shared three strategies to help marketers build customer trust. Castelino says, “When do marketers cross the line? And when do potential customers stop appreciating the offers and start feeling a little uneasy about them? Here are a few recommendations for using the data you capture in a way that can help boost trust among customers and prospects. Use your data to add value to... [...]

Econsultancy columnist Nikki Gilliland has shared key benefits of the ‘working backwards’ method for effective customer experience (CX). In this method the focus remains on the customer need. So it tries to explore the benefits of the technology for the customers, and the problem it will solve in their lives, instead of starting with the technology. Gilliland says, “It’s clear that the ‘working backwards’ approach can result in a superior CX, but let’s finish by delving deeper into this, and what it means overall. It builds empathy Brands that take a ‘working backwards’... [...]

Providing a great customer experience and achieving customer satisfaction is a priority for all businesses. Analysis and interpretation of data can help you achieve a greater level in terms of customer satisfaction. Econsultancy columnist Jeff Rajeck has shared four ways to optimize customer experience using data & analytics. On collecting more and more days, Rajeck says, “In the discussions, marketers spoke about their experiences of using data and analytics to improve their customer experience, yet not a single participant complained about having ‘too much data’. The reason... [...]

Digital Marketing Depot is hosting a webinar on ‘CX in the Age of Social Media’ on Tuesday, November 28 at 1.00 pm EST. The webinar will focus on customer experience and strategies to improve it. The DMD team says, “Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touchpoints, leverage evolving social customer service tools and platforms to deliver long-term value, and act on real-time customer insights to drive... [...]

Offering a great customer experience (CX) is should be one of the most important priorities of marketers as it is something that keep your customers coming. From regular communication to offering great deals, there are various strategies that can help you maintain CX. Small Business Trends contributor Yaniv Masjedi has shared four tips to help you improve you CX. Masjedi says, “Today’s marketplace mandates businesses not only offer quality products and services, but that customer experience (CX) is valued at every touch point. In fact, CX has changed the game in nearly every vertical. The... [...]

Providing a unique customer experience (CX) is on the priority list of all the brands and marketers. Right strategies can help you deliver a great CX. Marketing Land columnist Jim Disco has shared three steps to help you improve customer experience. Jim says, “Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands that do it best bring in 5.7 times more revenue than their competitors that lag in such efforts. If you work in an industry where customers are free to take their... [...]