Providing good customer experience (CX) is the key to establishing your product and brand. Almost all the global brands are setting standards to offer a satisfying customer experience. Econsultancy’s Nikki Gilliland has compiled seventeen statistics justifying the importance of CX. Talking about the benefits of CX, Gilliland says, “Walker’s study also suggests that by 2020, customer experience will overtake price and product as the key brand differentiator. A good example of this is Amazon, where the delivery and convenience often acts as a driver for the products themselves. This... [...]

Entrepreneur and Comcast Business are hosting a webinar on ‘How to build a customer experience-led business’ on Wednesday, August 16 at 12.00 pm CDT. The webinar participants will how to give customers experiences that are personal, engaging and consistent across every platform. Entrepreneur team says, “We’ll outline simple things you can do to optimize these touchpoints and give your customers experiences that are personal, engaging, and consistent across every platform—experiences that will have the biggest ROI for your business. You’ll learn about: Prioritizing the... [...]