MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Creating Compelling Experiences With Data + AI for B2B Consumers’ featuring Neha Shah & Ruth Bolster. George B. Thomas says, “This sponsored episode of the Marketing Smarts podcast, featuring Neha Shah and Ruth Bolster from Salesforce Marketing Cloud, delves into various facets of using data and AI to enhance B2B customer experiences. The core of their discussion centers on the integration and intelligent utilization of data to forge stronger, more personalized connections with customers. Here are... [...]

Digital Marketing Depot is hosting a webinar ‘Turn Data into Meaningful Customer Moments’ on Thursday, April 4, 2024, at 1.00 pm EDT. The DMD team says, “Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. In this session, you will learn: How to drive growth, build loyal customer relationships, and work smarter with AI How to solve business use cases across the entire customer lifecycle Lessons learned and actionable insights for getting... [...]

Customer behavior triggers are catalysts that incite actions, driven by needs or stimuli, shaping purchase decisions and brand engagement. They range from emotional cues to rational incentives, profoundly influencing consumer interactions and market dynamics. Content Marketing Institute has published a new video ‘The Best Customer Behavior Triggers You’ve Never Heard Of’ featuring Nancy Harhut. The CMI team says, “You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions,... [...]

This is a reminder for the Adweek webinar to be held on March 20, 2024.  The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they’re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to develop deeper ominichannel relationships with customers from Stackline CEO Michael Lagoni and CMO Benjamin Felix. You’ll find out: Techniques for measuring brand performance through new customer loyalty metrics... [...]

This is a reminder for the Adweek webinar to be held on March 12, 2024. Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways from this exclusive research from Future’s insights director, Richard Thomas, and SVP, U.S. Sales, Elizabeth Bagdasarian. You’ll find out: The definition of a passionate consumer How purchase behavior and media consumption habits differ for audiences... [...]

The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they’re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek team says, “Discover how to develop deeper ominichannel relationships with customers from Stackline CEO Michael Lagoni and CMO Benjamin Felix. You’ll find out: Techniques for measuring brand performance through new customer loyalty metrics and industry benchmarks Agile strategies to identify and activate these insights... [...]

HubSpot has published a new video ‘Finding Your Audience: What You Can Learn From Stanley’. The HubSpot team says, “In this video, we’re breaking down the incredible story of #StanleyTumbler. Watch as we uncover how Stanley, a storied brand that’s been around for over a century, turned their underperforming product into a $750 million viral hit. Dive into this inspiring breakdown of innovation, risk-taking, and the power of understanding your audience. If you’re a marketer looking to learn from real-world triumphs, this is a story you can’t afford... [...]

Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways from this exclusive research from Future’s insights director, Richard Thomas, and SVP, U.S. Sales, Elizabeth Bagdasarian. You’ll find out: The definition of a passionate consumer How purchase behavior and media consumption habits differ for audiences with a passion Strategies to reach hugely valuable audiences with... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Deep Dive Into Consumer Patience and Time to Win’ featuring Jay Baer. George B. Thomas says, “Episode guest Jay Baer delves into “Consumer Patience” and “Time to Win,” detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. Baer and Marketing Smarts podcast host George B. Thomas also bust common myths and share practical tips... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Beyond Transactions: How to Build Lasting Client Partnerships’ featuring Dan Gingiss. The SME team says, “Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? Discover practical ways to improve relationships with your clients.” https://www.youtube.com/watch?v=xlkpb7FV2M0           Social Media Examiner  [...]