Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty’ on Wednesday, November 15, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how to identify and super serve your best customers from... [...]

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels. Digital Marketing Depot is hosting a webinar ‘Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies’ on Friday, October 20, 2023, at 1.00 pm EDT. The DMD team says, “Join Cordial and Orveon, a collective of premium cosmetics brands including Laura Mercier, bareMinerals, and BUXOM, for a fireside chat to learn how Orveon maximizes customer... [...]

Customers expect a great experience with your brand. And in the last few years, companies have invested in the technology driving that CX. But added technology stretches marketing budgets. MarketingProfs has published a new guide ‘Create Engaging Customer Experiences. Launch Faster’. The team says, “In response to growing expectations for a customized digital CX, marketing departments have recently increased their technology spend. However, a lot of marketing technology is too complicated for the average brand team. This complexity hampers your ability to provide personalized... [...]

This is a reminder for the DMI webinar to be held on June 27, 2023. Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of your industry, this session is tailored to any app category, equipping you with the knowledge to optimize installations and skyrocket app engagement. Discover the art of designing QR... [...]

Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of your industry, this session is tailored to any app category, equipping you with the knowledge to optimize installations and skyrocket app engagement. Discover the art of designing QR codes for maximum scanning efficiency, uncover potential pitfalls,... [...]

This is a reminder for the MarTech webinar to be held on June 15, 2023.  MarTech is hosting a webinar ‘Your Customer Data Roadmap to Staying Ahead of the Competition’ on Thursday, June 15, 2023. The DMI team says, “The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers’ engagement, behavioral and transactional preferences. Understanding the intricacies of customers’ preferences and utilizing the customer data effectively will be a game-changer in the delivery of a remarkable CX where all brands are vying for... [...]

Customer Journey Analytics is an Analytics capability that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. HubSpot contributor Olivia Deng has published a detailed article on Customer Journey Analytics. She says, “Customer journey analytics often begins with a customer journey map, which is a visual representation of every step the customer goes through with your business. Then, it applies data on how your customer behaves throughout different phases of that map,  to help you assess the effect your customers’ journey has on your business, or what’s... [...]

First-party data plays a critical role in creating personalized and exceptional customer experiences. MarTech is hosting a webinar ‘Your Customer Data Roadmap to Staying Ahead of the Competition’ on Thursday, June 15, 2023. The DMI team says, “The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers’ engagement, behavioral and transactional preferences. Understanding the intricacies of customers’ preferences and utilizing the customer data effectively will be a game-changer in the delivery of a remarkable CX... [...]

This is a reminder for the MarTech webinar to be held on June 8, 2023.  MarTech is hosting a webinar ‘Trust Matters: Building Consumer Confidence in a Cookieless World’ on Thursday, June 8, 2023. The MarTech team says, “This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Discover the latest trends and best practices for collecting, unifying, and using consented data and marketing preferences across the customer... [...]

This is a reminder for the MarTech webinar to be held on June 1, 2023.  MarTech is hosting a webinar ‘How to Leverage First-Party Data for a Winning CRM Strategy’ on Thursday, June 1, 2023. The MarTech team says, “Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. To get to the level of personalization consumers have come to expect, comprehensive customer profiles need to be built with... [...]