This is a reminder for the Adweek webinar to be held on January 26, 2023.  Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis and measurement How identity... [...]

This is a reminder for the MarTech webinar to be held on January 12, 2023.  MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer segmentation Suggestions... [...]

Over half of consumers would stop buying from a company after multiple bad experiences. MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according to the survey results, share which generation is the most likely to try – and stop – using a new brand (hint: it’s not Boomers) and other fresh data points along the way. Key takeaways: Tactics to increase your investments in customer... [...]

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis... [...]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘Six Ways to be More Inclusive with Your Audience’ featuring Sarah McDowell. The Rank Ranger team says, “Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive? How can you turn this around and make sure that you appeal to as many people as possible? That’s what we’re discussing today with a fellow podcaster, Brighton SEO speaker, and coffee addict. She’s a former SEO at Holland and Barrett and the current search... [...]

The key to staying on top of trends in a competitive, ever-changing market landscape is consumer and market intelligence, which provides unprecedented data and insights to understand and address them. Adweek is hosting a webinar ‘Stay on Trend With Consumer and Social Insights: The Fashion Industry’s Approach to Audience Expansion’ on Tuesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Join experts from NetBase Quid to learn how brands like Uniqlo, Lucky Brand and Chanel, as well as upstart direct-to-consumer retailers like Shein, mine social, consumer and market... [...]

Marketing Dive’s webinar on ‘Building Loyal Customer Relationships Beyond the App’ is available on demand. The MD team says, “Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners who reveal how to: Achieve up to 86% SMS opt-in confirmation rate within a six-month loyalty program launch See SMS open rates as high as 98% with a customer response rate of 45%, versus open rates of only 20% and 6% response rates for... [...]

Marketing Dive has made available a webinar on ‘Building Loyal Customer Relationships Beyond the App’. The MD team says, “Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners who reveal how to: Achieve up to 86% SMS opt-in confirmation rate within a six-month loyalty program launch See SMS open rates as high as 98% with a customer response rate of 45%, versus open rates of only 20% and 6% response rates for email Implement... [...]

eMarketer is hosting a webinar ‘How Publishers Can Enhance Experiences With a Single View of Consumers’ on Thursday, November 10, 2022, at 2.00 am ET. The eMarketer team says, “Join this live Tech-Talk Webinar with Neustar, a TransUnion company, to learn how to: Personalize advertising and experiences to increase consumer engagement and retention with your content Leverage a deeper understanding of your traffic for internal analysis and audience creation strategies Drive more advertiser demand for addressable impressions across all your owned and operated properties.” How... [...]

A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales. Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas. She says, “Persona development is a customized process because it’s meant to help your team address its unique marketing challenges and opportunities. However, the following framework can help you get started on the right track: Step 1: Envision your ideal customer Pick the person your... [...]