The customer is the ultimate king. By keeping your customers satisfied, you can improve business performance. MarTech contributor Corey Patterson has shared three ways to deliver better marketing experiences. Patterson says, “Here are three ways Butler recommends marketers deliver better customer experiences. Work to bring offline audiences online It can often be difficult for marketers to draw in potential customers from offline platforms (like podcasts), especially when those avenues offer people so much useful information. “How can you take what is normally a long game — like building... [...]

Consumer behavior changes are one of the most important factors for marketing and advertising professionals to consider. Microsoft Advertising has published a new e-book ‘Life reinvented: emerging consumer behaviors’ to help marketers learn how consumer behavior changes. The Microsoft team says, “Since the start of the pandemic, we’ve seen shopping and searching evolve rapidly, especially among these new groups. For luxury shoppers, we saw a shift from in-store preferences to almost entirely online overnight. Additionally, new breed of traveler—the digital nomad—quickly... [...]

Social Media Examiner has published a new video ‘Relationship Building with Live Video’ to help you build and manage customer relationships with live video. The SME team says, “Want to do more with live video but need a better plan? Do you want to cultivate a more loyal following? Learn how to build better relationships with live video. Plus, you’ll discover how to increase engagement during your streams.” Social Media Examiner  [...]

Understanding your customers is the key to success. Customer analysis can help you learn more about your customers and treat them right. Semrush contributor Margarita Loktionova has published ‘The Complete Guide to (Effective) Customer Analysis’ to help you perform efficient customer analysis. She says, “Here are a few concrete reasons why you need to implement customer analysis, it: Enables you to shape your communications and marketing to address customers’ goals (and really speak their ‘language’). Lets you better target customers through segmentation and increase ROI... [...]

Quick Sprout has published a new guide called ‘The Beginner’s Guide to Becoming a CRM Manager’. Lars Lofgren says, “An effective CRM manager will find a way to identify and segment new leads while guiding prospects and customers alike through the buyer’s journey. 5 Tools to Improve Your Skills as a CRM Manager The top CRM managers are all well-versed with new technology, including the best CRM software on the market. Here are a handful of exceptional tools that you should consider implementing in your CRM process: 1 — Zoho CRM Zoho is a name that many of you might be... [...]

The customer is the king. By keeping them happy and contented, you can grow your business. Inc. contributor Cey’na Smith has shared four customer service secrets from Amazon that can help you boost your business. She says, “Amazon grew into the behemoth it is today in part as a result of an obsession with its customers. Many of the lessons the company learned along the way can benefit your business too, says John Rossman, a former Amazon executive. Rossman just released the third edition of The Amazon Way, a book aimed at helping business owners translate Amazon’s unique... [...]

Merkle’s Craig Heiter has published a new guide entitled ‘2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty’. He says, “In our fourth annual Loyalty Barometer report, we dive into how consumers really feel about rewards programs and where brands may need to pivot to accommodate consumer preferences. Let’s dive into a few of the key learnings we identified from our survey of 1,500 consumers: Consumer loyalty goes beyond a stand-alone program Marketers are witnessing the rapid evolution of loyalty from a static, programmatic strategy to an enterprise-wide... [...]

Grabbing your customers’ attention is a challenge. By employing the right psychological tactics, you can keep them with you for longer. ClickZ’s new guide step-by-step guide ‘How to Measure Consumer Attention’ will help you achieve marketing success. Download now to learn how to: Measure performance beyond baseline verification metrics by following an easy-to-use formula. Leverage attention metrics across omnichannel campaigns running on various device types. Elevate your digital strategy to the next level; reap the rewards of deep, meaningful insights; and gain a transparent... [...]

Finding and growing customers needs a more modern approach. By integrating the latest technology and tools available, you can achieve business success. ClickZ contributor Catlyn Origitano has shared three steps to create a 360-degree customer view in 2021. She says, “The data you relied on last year — or even last quarter — to make business decisions is no longer enough to retain a competitive advantage in today’s rapidly changing market. Unparalleled times require approaching customer engagement in unparalleled ways. Here are three steps you can take now to create a better, more comprehensive... [...]

The COVID-19 pandemic has resulted in grief and uncertainty around the world. Most businesses severely are hit by it. eMarketer has published a new podcast episode ‘Shifting Consumer Behavior in the Era of ‘It Depends!” to help you understand customer behavior during this uncertain time. The eMarketer team says, “eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic... [...]