Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis... [...]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘Six Ways to be More Inclusive with Your Audience’ featuring Sarah McDowell. The Rank Ranger team says, “Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive? How can you turn this around and make sure that you appeal to as many people as possible? That’s what we’re discussing today with a fellow podcaster, Brighton SEO speaker, and coffee addict. She’s a former SEO at Holland and Barrett and the current search... [...]

The key to staying on top of trends in a competitive, ever-changing market landscape is consumer and market intelligence, which provides unprecedented data and insights to understand and address them. Adweek is hosting a webinar ‘Stay on Trend With Consumer and Social Insights: The Fashion Industry’s Approach to Audience Expansion’ on Tuesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Join experts from NetBase Quid to learn how brands like Uniqlo, Lucky Brand and Chanel, as well as upstart direct-to-consumer retailers like Shein, mine social, consumer and market... [...]

Marketing Dive’s webinar on ‘Building Loyal Customer Relationships Beyond the App’ is available on demand. The MD team says, “Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners who reveal how to: Achieve up to 86% SMS opt-in confirmation rate within a six-month loyalty program launch See SMS open rates as high as 98% with a customer response rate of 45%, versus open rates of only 20% and 6% response rates for... [...]

Marketing Dive has made available a webinar on ‘Building Loyal Customer Relationships Beyond the App’. The MD team says, “Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners who reveal how to: Achieve up to 86% SMS opt-in confirmation rate within a six-month loyalty program launch See SMS open rates as high as 98% with a customer response rate of 45%, versus open rates of only 20% and 6% response rates for email Implement... [...]

eMarketer is hosting a webinar ‘How Publishers Can Enhance Experiences With a Single View of Consumers’ on Thursday, November 10, 2022, at 2.00 am ET. The eMarketer team says, “Join this live Tech-Talk Webinar with Neustar, a TransUnion company, to learn how to: Personalize advertising and experiences to increase consumer engagement and retention with your content Leverage a deeper understanding of your traffic for internal analysis and audience creation strategies Drive more advertiser demand for addressable impressions across all your owned and operated properties.” How... [...]

A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales. Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas. She says, “Persona development is a customized process because it’s meant to help your team address its unique marketing challenges and opportunities. However, the following framework can help you get started on the right track: Step 1: Envision your ideal customer Pick the person your... [...]

This is a reminder for a Digital Marketing Depot webinar scheduled on October 11.  Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that Make or Break Brand Relationships’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The DMD team says, “Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relationships. Attendees will leave with... [...]

This is a reminder for a MarTech webinar to be held on October 6. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations. Join this webinar and learn: How marketers are prioritizing the customer experience with data and technology The emerging... [...]

Consumer privacy, also known as customer privacy, involves the handling and protection of sensitive personal information provided by customers in the course of everyday transactions. MarTech has published a guide to understanding consumer privacy. It highlights why consumer private matters a lot for marketers. Jacqueline Dooley says, “Privacy is not an all-or-nothing proposition. There are different levels of sensitivity when it comes to the types of data companies collect. For example, a consumer’s name and email address are not as sensitive as their health data (although with the implementation... [...]