Digital marketing is one of the most lucrative career options you have today. It allows you to build a steady income with minimum investment working from home. Ahrefs’ Si Quan Ong has shared a seven-step guide to starting a career in digital marketing. He says, “Kickstart your career in digital marketing in these seven steps: Create your own website Choose one digital marketing channel to focus on Learn more about your chosen digital marketing channel Execute on what you’re learning Familiarize yourself with free digital marketing tools Apply for a job in marketing Furthering your... [...]
Archive for the 'Digital Marketing Trends' Category
Steffen Schebesta, CEO of Sendinblue has highlighted five digital marketing trends for small businesses in 2021. He says, In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively reach customers online. Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. Here are my predictions for how these trends will play out this year: 1. Small businesses put their foot on the gas to digitally transform According... [...]
Alex Cattoni has published a new YouTube video on ‘6 Hottest Digital Marketing Trends To Watch Out For In 2021’. She says, “How do you stay relevant in a world that’s always evolving and constantly innovating? By keeping up with the latest digital marketing trends, of course. While it may feel like you made NO progress in 2020 and spent most of your days working from home in your sweat pants and watching reruns of sitcoms that reminded us of simpler times, there was actually a LOT happening in the digital domain. In fact, it’s now safe to say that digital marketing is now... [...]
Business 2 Community contributor Saher Shohdan has shared five digital marketing trends to watch out for in 2021. He says, “Trends such as marketing automation, user-generated content, and social e-commerce will certainly become a norm in 2021. And to brace yourselves for a brand new era, we have prepared an insightful analysis of 5 digital marketing trends to watch out for in 2021. 1) Marketing Automation Marketing automation will continue to thrive well into 2021, as marketers sought to increase productivity and efficiency of their marketing campaigns. Tasks such as email marketing, posting... [...]
Vertical Leap’s Marie Sinclair has published a new podcast episode ‘What’s new in digital marketing – August 2020’. Sinclair says, “In this week’s episode, we’re jointed by guest panel speakers Ben Jayston and Stuart Clark, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss: AI news: Elon Musk’s predictions and what this means for digital marketing Lead form extensions in Google Ads The new version of Bing Webmaster Tools If you’d like to speak to us about anything covered in the podcast, don’t hesitate to get in... [...]
The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception. Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it. Kathayat says, “Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing. Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on... [...]
With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]
With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]
State of Digital contributor Laurence O’Toole has published predictions And SEO advice for 2020. These predictions are divided into the following categories: Technical SEOLocal searchLinksKeyword researchUser intentFuture of SERPsVoice search and more. O’Tooole says, “We reviewed many predictions made in 2016. Change is the only certainty that 2020 will bring. But these brave SEOs have got their crystal balls out again and have given us their thoughts on what 2020 might bring and what their SEO strategies and tactics are for the year ahead. I’ve broken... [...]
The new year has started and we are about to enter its second month. But we can always help ourselves by knowing how experts see the year in terms of marketing trends. Searchmetrics contributor Stephen Bench-Capon has shared 2020 digital marketing trends as expressed by eight marketing leaders. Capon says, “Making predictions about the future of digital marketing can be a thankless task – it’s not easy to second-guessing Google or to picking out which of today’s trends are going to shape tomorrow’s world. Luckily, we found a few individuals bold enough to make predictions... [...]