In latest Marketing Week podcast episode, the Marketing Week team has compiled the best marketing campaigns of 2019 and offered their predictions for the coming year. Marketing Week team says, “In this edition of Marketing Week Explores, acting features editor Charlotte Rogers, features writer Matt Barker and news editor Sarah Vizard join host Molly Fleming to discuss their favourite campaigns of the year and what made them such a success. Plus, the team give their take on the key marketing trends for 2020, including the growth of grassroots sports sponsorship and how next year... [...]

The Point Blank team has published a new infographic titled ‘Why is digital marketing more important for businesses than ever before?’. This infographic features findings from various surveys conducted by different firs globally. Here are some of the findings: The global e-commerce value is expected to reach $4.5 trillion by 2021 51% of people discovered a new brand or product through search By 2020 the video marketing will be valued $22 billion By 2023 brands are expected to spend $25.1 billion on online marketing automation. To discover more findings visit the following page.... [...]

Econsultancy founder Ashley Friedlein has published his predictions on digital and marketing trends and developments expected in 2019. Friedlein has covered digital transformation, customer experience,SEO, social media, email & marketing automation, data & analytics, content marketing, paid media & advertising, e-commerce and mobile. Highlighting his predictions, Friedlein says, “In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see... [...]

Econsultancy and Adobe have published the 2018 Digital Trends in Retail that explores the effects of digital disruption in the sector. Here are the findings from the survey conducted by the two companies. Omnichannel marketing is a priority for 25% of retailers 19% believe that data-driven marketing is the foremost opportunity in the coming times The retailers believe in focusing on real-time personalization to enhance the customer experience 72% of respondents plan to increase digital marketing spending during 2018. For more findings, access the report. Digital Intelligence Briefing:... [...]

Entrepreneur contributor Chrulatha Ravi Kumar has highlighted ten trends that will shape digital marketing in 2018. Chrulatha says, “10 important trends will define the marketing framework of organizations. Five of which are in the organization process framework and five are emerging trends driven by consumer preferences. To be able to ride this hyper-wave, we need to ask ourselves a few questions… everyday! Structure on Demand – Legacy organization structures are a bane to its agility. Unless the entire internal eco-system is networked to remove all hurdles and expedite the... [...]

The Entrepreneur magazine contributor Scott Oldford has shared six digital marketing trends for 2018 to help marketers improve their brand awareness. Oldford says, “Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you’re the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends. 1. Relevancy wins the war. It’s no longer about collecting the most email addresses or leads. Those with the biggest... [...]

Digital marketing is going to strive further in the coming year with improved personalization, machine learning and marketing automation. To help marketers grow their business in 2018, Entrepreneur contributor Ankush Mahajan has shared five strategies focusing website optimization, conversion rate improvement, content production and more. Mahajan says, “We are heading towards 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns,... [...]

Smart Insights has published a free guide ‘9 Digital Marketing Megatrends 2018’ for its members. This guide lists out the marketing trends for 2018. Smart Insights team says, “This free guide for all members shows how your business can get an edge by reviewing 5 key types of marketing trends and specific digital marketing techniques which will help your business become more competitive. In this guide we take a look at what Smart Insights see as the 9 most significant trends, or ‘megatrends’, in marketing for the year ahead. The aim of this briefing is to help you review... [...]

HubSpot columnist Jasz Joseph has listed the eight marketing trends that may expire by 2018. Joseph says, “When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.  As you are updating your inbound marketing strategies for 2018, consider tossing out these overused, under-performing marketing trends to make... [...]