Vertical Leap’s Marie Sinclair has published a new podcast episode ‘What’s new in digital marketing – August 2020’. Sinclair says, “In this week’s episode, we’re jointed by guest panel speakers Ben Jayston and Stuart Clark, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss: AI news: Elon Musk’s predictions and what this means for digital marketing Lead form extensions in Google Ads The new version of Bing Webmaster Tools If you’d like to speak to us about anything covered in the podcast, don’t hesitate to get in... [...]
Archive for the 'Digital Marketing Trends' Category
The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception. Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it. Kathayat says, “Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing. Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on... [...]
With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]
With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]
State of Digital contributor Laurence O’Toole has published predictions And SEO advice for 2020. These predictions are divided into the following categories: Technical SEOLocal searchLinksKeyword researchUser intentFuture of SERPsVoice search and more. O’Tooole says, “We reviewed many predictions made in 2016. Change is the only certainty that 2020 will bring. But these brave SEOs have got their crystal balls out again and have given us their thoughts on what 2020 might bring and what their SEO strategies and tactics are for the year ahead. I’ve broken... [...]
The new year has started and we are about to enter its second month. But we can always help ourselves by knowing how experts see the year in terms of marketing trends. Searchmetrics contributor Stephen Bench-Capon has shared 2020 digital marketing trends as expressed by eight marketing leaders. Capon says, “Making predictions about the future of digital marketing can be a thankless task – it’s not easy to second-guessing Google or to picking out which of today’s trends are going to shape tomorrow’s world. Luckily, we found a few individuals bold enough to make predictions... [...]
The new year has already started and its time to capture each and every opportunity for your marketing. Every year we observe new trends that create an impact in our marketing. To help you improve your marketing effectiveness in 2020, Impact contributor Brian Casey has shared 27 important digital marketing trends to watch this year. Casey says, “My goal with this article is to help you learn and understand the digital marketing trends that will change how you work. Digital sales trends 1. Assignment selling Does your sales team use any of the content being... [...]
The marketing domain continues to change in congruence with new innovations, tools and technologies. By keeping a watch on how it will look like in future, you can prepare yourself with appropriate strategies. Think with Google team has published a video on how marketing will look in 2030. TwG team says, “With 2020 upon us, everyone is talking about the upcoming decade. What will marketing look like 10 years from now? Wunderman Thompson Global Chairman Tamara Ingram, Publicis Poke CEO Nick Farnhill, and Vineet Mehra, global CMO of Walgreen Boots Alliance, offer their predictions”. What... [...]
By learning the digital marketing predictions from experts you can prepare a strategy that could work in future. Neil Patel has published a new podcast episode titled ‘7 Marketing Trends for 2020’. Patel says, “In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing!... [...]
The new year is almost here so you should prepare your marketing tools to achieve more milestones. With increasing Internet usage, the digital marketing domain has bright scope for further growth. Jeff Bullas has shared five biggest trends that we may observe in 2020. Bullas says, “Statista projected that by the close of 2019, active email accounts would be increasing to an astonishing 5.6 billion. According to Hubspot, local searches have become so powerful that 72% of searchers for local businesses end in a 5 mile radius visit. Omnicore Agency has found that a full 93%... [...]