Digital marketing is going to strive further in the coming year with improved personalization, machine learning and marketing automation. To help marketers grow their business in 2018, Entrepreneur contributor Ankush Mahajan has shared five strategies focusing website optimization, conversion rate improvement, content production and more. Mahajan says, “We are heading towards 2018 and one industry that has caught the attention of many entrepreneurs this year is Digital Marketing. Take a good look around and see the impact of digital marketing. From e-commerce businesses to electoral campaigns,... [...]

Smart Insights has published a free guide ‘9 Digital Marketing Megatrends 2018’ for its members. This guide lists out the marketing trends for 2018. Smart Insights team says, “This free guide for all members shows how your business can get an edge by reviewing 5 key types of marketing trends and specific digital marketing techniques which will help your business become more competitive. In this guide we take a look at what Smart Insights see as the 9 most significant trends, or ‘megatrends’, in marketing for the year ahead. The aim of this briefing is to help you review... [...]

HubSpot columnist Jasz Joseph has listed the eight marketing trends that may expire by 2018. Joseph says, “When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.  As you are updating your inbound marketing strategies for 2018, consider tossing out these overused, under-performing marketing trends to make... [...]