HubSpot has released a free ebook titled “The Complete Guide to Global Social Media Marketing”. The HubSpot team says, “Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources. Download HubSpot’s guide which will help you create a social... [...]

Ali Brown has released a free report titled “Ezine Publishing Profits: 3 Simple Strategies for a List-Building, Money-Making Ezine!”. Ali says, “Whether you already publish an ezine or you are curious how it can help you and your business thrive, don’t miss out on this brand new report. I think it’s one of my best. Here’s what you’ll learn in this instant PDF download… The 5 ways an ezine can be your simplest and best marketing tool—no matter your business or level of experience The huge advantage an ezine gives you as a business owner that you... [...]

Quantcast has released a free white paper titled “Display Ad Clickers Are Not Your Customers”. The Quantcast team says, “We’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating the success of search campaigns. But relying on clicks to drive conversions for display advertising is often a dead end. We’ve found that consumers most likely to click on display ads are often... [...]

HubSpot has released a free ebook titled “The Marketer’s Guide to Competitive Intelligence”. The HubSpot team says, “Effective marketing starts with understanding the buyer, but also understanding your competitors. It’s important to see where your competitors are succeeding, and where they’re failing. That’s why we wrote this guide on competitive intelligence, to help you stay up to speed with what your competitors are doing, but not let it derail you from your own marketing, product, or business strategy. In this ebook, you’ll learn how to: Perform a... [...]

Janrain has released a free white paper titled “Best Practices in Online Registration”. The Janrain team says, “A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user registration, and it is possible to easily collect user data without sacrificing conversion rates. Key... [...]

HubSpot has released a free ebook titled “How to Grow & Scale Your Business Blog”. The HubSpot team says, “Wouldn’t it be great if you could scale the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? If so, it’s time to take your business blogging to the next level. In this 68-page ebook, you’ll learn how to implement an advanced blog marketing strategy to grow and scale the marketing impact of your blog. Specifically, we’ll teach you how to: Rethink the role of your business blog in your overall... [...]

HubSpot has released a free ebook titled “54 Examples of Brilliant Homepage Design”. The HubSpot team says, “You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website. For any given company, the homepage is its virtual front door — and face to the world. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. Despite mom’s best advice, unfortunately, a lot of people still judge a book by its cover. Don’t let that... [...]

HubSpot has released a free ebook titled “How to Attract Customers with Facebook”. The HubSpot team says, “67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet? Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid... [...]

Marketo has released a free ebook titled “Effective Emails are Easy With Our Top Ten Tips”. The Marketo team says, “Better email results can immediately improve the success of your marketing programs. Search no further – these 10 quick and simple tips for email marketing will help you get the results you’ve been looking for! You’ll discover: Which metrics to measure (beyond just click-through rates) How to improve on standard list segmentation How to streamline your email process so you can focus on email strategy & creative concepts The best ways to incorporate... [...]

HubSpot has released a free ebook titled “A Step-by-Step Guide to LinkedIn Company Pages”. The HubSpot team says, “On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. “For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn’s Product Management team. This all sounds great, doesn’t it? The question is: are you prepared to optimize your own Company... [...]