Marketo has released “A Guide to Creating Content for Demand Generation”. The Marketo team says, “Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn:  The six rules of content marketing How to map content to buying stages The three R’s of content optimization Download the Content Marketing guide to create... [...]

HubSpot has released a “The Handy Tool Kit for Launching & Measuring a Remarkable Campaign”. The HubSpot team says, “As marketers, we put a lot of effort into planning and launching campaigns. But sometimes our results fall short. What tools do you need to make your next campaign a huge success? This free tool kit is your guide to everything you need to launch and measure a remarkable campaign. Whether you’re just getting started, or looking to improve the effectiveness of your current campaigns, this tool kit will help you ensure you’re driving the best possible... [...]

ExactTarget has released a free guide titled “Designing for the Mobile Inbox”. The ExactTarget team says, “There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. The reality is that subscribers will likely view your messages on a variety of devices, including laptops, desktops, smart phones, and tablet computers. So if you aren’t already considering all these devices as part of your... [...]

HubSpot has released a free collection titled “16 Companies from “Boring” Industries Creating Remarkable Content”. The HubSpot team says, “When we talk to companies about the practice of creating content to help attract new business, one of their number one concerns is that their products or services are not interesting enough to warrant blog posts, videos, ebooks, tweets or eye-catching photos. To prove it’s possible to create exciting content despite being a seemingly boring company, we’ve compiled 16 examples of brands that are telling stories in ways that... [...]

Extole has released a free guide titled “Ultimate Guide to Referral Marketing Programs”. The Extole team says, “Understand the best practices of referral marketing programs so that you can harness the power of your customer advocates to drive new sales and traffic. Extole’s Ultimate Guide to Referral Marketing Programs outlines: Why referral programs are a critical acquisition strategy 6 best practices for referral marketing programs How to measure results and calculate “real” ROI Real life success stories of referral marketing programs”. Extole’s... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]

HubSpot has released a Free Monthly Marketing Reporting Template. The HubSpot team says, “Reporting can be one of the most tedious components of a marketer’s job, but it’s also one of the most critical. Our metrics prove our work’s worth: How much traffic are you driving to your website? How many customers did your marketing efforts generate? To make your reporting way easier, we’ve created a template complete with an Excel spreadsheet and PowerPoint deck, so you don’t have to start from scatch. Using this template should make compiling your metrics a lot... [...]

ExactTarget has released a free guide titled “A Marketer’s Guide to Cross-Channel RFP Success”. The ExactTarget team says, “Selecting a partner for your cross-channel marketing needs can be a daunting task. As the industry moves at warp-speed and technology platforms all begin to look alike, it is more important than ever to cut through the clutter and identify what truly differentiates one vendor from another in their ability to deliver long-term cross-channel success. In this guide you’ll find: A step-by-step guide to the RFP process Key scenarios to consider during your... [...]

HubSpot has released the ‘Blog Editorial Calendar’ template. The HubSpot team says, “Blogging is critical for attracting visitors and leads to your website. When you’re generating topic ideas, targeting your content, and optimizing for search, your blogging should never be slowed down due to a lack of organization or preparation. That’s where this free Excel template can assist. This blog editorial template is designed to keep you on track as you develop awesome content that your prospects, customers and readers will love. Use this template to: Keep your content... [...]

HubSpot has released a free guide titled “An Introductory Guide: How to Use Twitter for Business”. The HubSpot team says, “42% of Twitter users follow brands or companies — is your business one of them? Maintaining an effective Twitter presence can be a powerful part of your business’ marketing strategy. To help businesses interested in mastering the basics of Twitter, we’ve put together a complete explanation of how to use Twitter for business. Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations... [...]