Graham Charlton says, “The features you need to add to product pages will vary according to the type ofecommerce site. Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market. This checklist contains some of the more common elements that customers are looking for on ecommerce product pages, as well as some more advanced features that can enhance the experience. Your product pages should contain the essentials listed below, and most of the others. I haven’t listed product reviews as essential, but I’d say... [...]

Richard Lazazzera says, “As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it’s because you have a leaky bucket. A website that leaks visitors as fast... [...]

Richard Lazazzera says, “It all started with a challenge – build an ecommerce business from scratch and see how many sales we could generate in three days. For many entrepreneurs, building their first business can be intimidating. There’s seemingly hundreds of steps, choices and paths to get to the finish line of just launching your business, let alone generating traffic and sales. Most of the time though, the whole process of building and launching an online store gets overthought and leads to paralysis by analysis. The truth is, building an ecommerce business can be simple—if you... [...]

Charlie Keegan says, “Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products. ModCloth We can’t have a best-of list without ModCloth, can we? Yes, ModCloth provides social proof in several different ways, including reviews and... [...]

Pete Whitmarsh says, “Much has been written about the pros and cons of Google Shopping Campaigns, but are you missing out by not using the campaign priority setting?  Since Google launched Shopping Ads in 2014, many articles have been written with tips and tricks for getting the most out of them. However the campaign priority setting remains an often-overlooked feature and even when mentioned, its full potential is rarely appreciated. To recap, different Shopping campaigns within an account can be set with high, low or medium priority. If two campaigns have overlapping product targets,... [...]

Richard Lazazzera says, “As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it’s because you have a leaky bucket. A website that leaks visitors as fast... [...]

Corey Ferreira says, “With the announcement of Twitter’s acquisition of Periscope, a lot of business owners and marketers have been scrambling to figure out the best way to use this new platform to grow their business. If you’re unfamiliar with Periscope, it’s an app (for iOS and Android) that allows you to live stream video to strangers and your Twitter followers from your phone or tablet. Viewers can comment and “heart” live streams as they watch, to interact with the broadcaster. Alternatively, Meerkat, another similar live streaming app for phones and tablets, has also taken... [...]

Laura Ramos says, “C’mon, admit it. How many times have you heard this?: “We generate a ton of leads for sales, and they barely follow-up on any of them.” “Leads? You call those leads? Send us better leads so we CAN follow-up…” Despite advances in marketing automation and an increased focus on accountability, the old sales-marketing divide is alive and well. Marketing technology and processes have yet to turn the sales and marketing boxing ring into a night of candlelit dinners. And similar tensions will likely persist since these teams have different... [...]

Martin Beck says, “Remember the Facebook Buy button? Amid recent news of Pinterest and Google joining the e-commerce land rush, you could be excused for wondering what happened to the social network’s own in-stream commerce effort. That experiment, launched last July and limited to a small number of merchants, is still in beta. But starting today it will be tested with more merchants. E-commerce platformShopify announced that it is offering access to the Buy button to a bigger group of its U.S. clients. Shopify, which also is a partner in Pinterest’s Buyable Pins that are due later this... [...]

Corey Beale says, “The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. They’re not the first or the only to use hero images, but they’re one of the most visible—and they use them a lot. If Apple uses them, they must work, right? Before you embark on a mission to change everything on your website, let’s take a look at some important information. What Are Hero Images? If you’re not sure what hero images are, take a quick look at Apple’s website, Tommy Hilfiger’s, or Ulta’s. The first thing you see on... [...]