An eMarketer report has predicted that China’s cross-border ecommerce spending will reach $100 billion in 2017. More findings Average spend per cross-border digital buyer will be $882 23% digital buyers in China will make at least one cross-border purchase via internet eMarketer’s senior forecasting analyst Shelleen Shum says, “The factors fueling the trend toward greater cross-border shopping are nothing new, as the average Chinese consumer is now more tech savvy, more exposed to foreign brands through overseas travel and the internet and, crucially, more willing to spend”. Cross-Border... [...]
Archive for the 'E-Commerce' Category
China is heading high in terms of ecommerce spends with Alibaba leading the wagon. It is natural that marketers and brands turn towards China after observing these trends. To help them learn more about the China’s ecommerce economy, Econsultancy columnist Jeff Rajeck has shared five facts about it. Rajeck says, “First off, Western brands need to know that China has different digital service providers than the West. Google and Facebook are blocked in China and the big ecommerce players are Tmall and JD, not Amazon. But besides that, Western brands must realize that China has a highly... [...]
We were just notified about the new FashStore theme being launched today by Astroblu It’s worth taking a look at it before the price goes up. This theme offers a solution for any merchant with an online presence. Whether the site is the only place you sell or you have an off-line store you are using your site to promote, this new theme offers advantages that you should consider. Either way, it can meet your needs. FashStore is: ► Among the fastest loading WP themes available ► 100% Mobile Responsive ► SEO Optimized ► Ready to use with minimal setup ► Already loaded with Google Analytics Besides... [...]
The global basket abandonment rate is 76.9% which makes the ecommerce brands worry. Most brands try various tactics to solve the basket abandonment issues and improve their sales with one or the other tactics. Econsultancy columnist Nikki Gilliland has shared five reasons why buyers abandon the baskets while shopping and has offered some tips to reducement abandonment. Gilliland says, “How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design. Feeling... [...]
Forrester is hosting a webinar on ‘State Of Global Online Retailing In 2017’ on Tuesday, October 31, 2017. The webinar will present an overview of the state of global online retailing in 2017. The Forrester team says, “eCommerce is on retailers’ agendas worldwide, with a goal to incorporate into a greater global retail strategy. Learn how to better target the growing sophistication of buyers through an understanding of consumer behaviors and market trends. The webinar provides examples and references from Forrester’s research data with time allowed at the end for you to... [...]
Black Friday is just a days away and marketers are in the process of planning better strategies to attract more customers and earn more business this year. Econsultancy in its Ask The Expert column has answered five important questions dealing with Black Friday. Ben Davis says, “We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine. Why not take the time to have a leisurely read through the whole post. Or, if you’re in a hurry, you can jump straight to an individual question using the links below. Do you expect... [...]
Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&A session after the presentation. Key Points this session... [...]
Amazon is one of the most popular e-commerce platform. Around 55% of people start their online shopping searches on Amazon. All the brands try to improve their sales on the Amazon and other platforms. Entrepreneur contributor Jason Parks has shared some useful strategies to improve sales on Amazon. Parks says, “In order to start selling on Amazon, you need to create an Amazon Sellers account. Amazon goes through this step by step on its website. There are over 20 categories open to all Amazon sellers, and then 10 or more that are only open to Professional Sellers. In order to list products... [...]
Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&A session after the presentation. Key Points this session... [...]
Forrester is hosting a webinar on ‘State Of Global Online Retailing In 2017’ on Tuesday, October 31, 2017. This webinar will present an overview of the state of global online retailing in 2017. The Forrester team says, “eCommerce is on retailers’ agendas worldwide, with a goal to incorporate into a greater global retail strategy. Learn how to better target the growing sophistication of buyers through an understanding of consumer behaviors and market trends. The webinar provides examples and references from Forrester’s research data with time allowed at the end for you to... [...]