Summer is the time when it is tough to keep customers coming to your e-commerce store as in this season most people like to walk out and shop. Entrepreneur contributor Syed Balkhi has shared five e-commerce trends that you need to observe for this summer season for improving your sales. Balkhi says, “Start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define your ecommerce business growth during the hot months: The rise of micro-influencer marketing People always hesitate to spend money on a product they’ve... [...]

HubSpot has published ‘The Inventory Management Guide for Ecommerce‘. Inventory Management is a challenging task and this guide aims at helping the ecommerce retailers do it in an efficient way. Braden Becker says, “Although a business’s available stock on any given day is just a snapshot of its inventory, managing inventory on an ongoing basis — and comparing multiple periods of inventory to one another — can help an ecommerce business make valuable long-term decisions about its supply chain. Ecommerce companies can manage their inventory in several ways, but... [...]

Econsultancy columnist Oren Stern has offered two strategies for the retailers doing business with Amazon for improving customer engagement using search and social advertising. Stern says, “Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social? Ads on Amazon are native – fit in naturally with the content and information present on the pages where they appear – and are intent driven, making them very effective. From a simple product search, for example, an ad appears that looks exactly... [...]

Entrepreneur contributor David Meltzer has shared three branding secrets that can help retailers achieve e-commerce success on Amazon. Meltzer says, “What is important to consumers today? They value visibility, quality, trust, credibility and customer experience. Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner. Without branding, companies selling products... [...]

Rightly designed and displayed ads help you make most out of your e-commerce business by the way of boosting your sales. Search Engine Land contributor Joe Martinez has shared an useful article to help marketers improve their e-commerce text ads and drive more sales. Martinez says, “While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you ignore regular search ads. Text ads for specific product searches still take up a lot of real estate and can help drive more sales. When I’m preparing to write text... [...]

Most brands are using the e-commerce giants Amazon as a platform to enhance their sales at a global level. Econsultancy columnist Patricio Robles has shared four Amazon weaknesses retailers can exploit. Robles says, “Here are four weakness Amazon has that other retailers might be able to take advantage of. 1. Fake reviews Despite its best efforts, Amazon has a fake reviews problem. According to a newly published BuzzFeed report, “a vast web of Amazon review fraud lives online, and it’s designed to evade the company’s efforts to thwart it.” Amazon claims that fake reviews, the... [...]

MOZ and Brickwork are hosting a webinar on ‘Deliver More Shoppers to Engaging Retail Experiences’ on Wednesday, May 9 at 10.30 am PDT/1.30 pm EST. David Munczinski, Founder and CEO, Brickwork and Jamie Kanter, Director of Strategic Accounts, Moz will host the webinar. The MOZ team says, “Today, 91% of retail is still done in brick & mortar but digital is eating retail. The majority of store shoppers now start their path to purchase online and e-commerce giants are continuing to take market share. Now, more than ever, bringing your stores online and creating differentiated... [...]

The E-commerce retailers are trying out different strategies to boost their sales and improve customer satisfaction. Econsultancy’s Luke Griffiths has shared two advantages and the implications of the ‘buy now, pay later’ strategy. Griffiths says, “With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable challenges – in particular around payments. Many retailers... [...]

You have probably seen training that teaches you how to sell Teespring shirts via Facebook ads. That’s not a bad business; some people have done well with it. The hard part is that designing T-shirts takes a lot of time, requires skill and uses software that can be expensive. Consequenty, the whole process can be a pain. However, there are other (and easier) ways to build your T-shirt business. IM Wealth Builders just announced an alternative system, one that lets you profit from the T-shirt market with no inventory (or the up-front costs that would be required) and with no risk. Covert Shirt... [...]

You have probably seen training that teaches you how to sell Teespring shirts via Facebook ads. That’s not a bad business; some people have done well with it. In addition, designing T-shirts takes a lot of time, requires skill and software that can be expensive, and the whole process can be a pain. However, there are other (and easier) ways to build your T-shirt business. IM Wealth Builders just announced an alternative system, one that lets you profit from the T-shirt market with no cost of goods and with no risk. Covert Shirt Store, Version 2 was just released. It’s an upgrade to... [...]