Derek S says, “Having to piece together performance and security software is something that Wany web workers are familiar with. Verizon Digital Media Services, a division of Verizon Communications, has announced the release of a new e-commerce solution for website owners. Through the new solution, Verizon aims to target website owners that are piecing together their website protection and performance softwares and offers them an all-in one solution. Within the solution are eight features (Transact, Protect, Compute, Analyze, Develop, Support, Store and Route) which combine to offer... [...]

Christopher Ratcliff says, “Continuing my quest to investigate how various industries use email marketing, here’s a look at how some of our favourite fashion retailers use this most effective yet often neglected marketing channel. Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it. As well as the... [...]

David Moth says, “Content marketing has been a hot topic in digital for more than a year, but many brands still struggle with the challenge of how to integrate content seamlessly into the ecommerce experience. One of our recent surveys found that only 38% of in-house marketers have a defined content marketing strategy, despite 76% saying they are producing significantly more content than they were 12 months ago. To help brands overcome these challenges Econsultancy and EPiServer have published a new report entitled Where Content and Commerce Collide. It examines how digital content can... [...]

Ben Davis says, “It’s hard to get one’s head around China. The scale and the speed are vast and fast. So, I thought I’d round up some companies doing interesting things online in China, just to give a snapshot of marketing in the country. Full credit where it’s due, these are all taken from Barney Loehnis’ presentation (he’s head of digital in APAC for Ogilvy & Mather) at the Future of Digital Marketing 2014“. China: from WeChat mcommerce to experiential nuts ‘Econsultancy’ Blog  [...]

Darin Archer says, “For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with the costs of video production dropping, there’s no reason why all retailers shouldn’t be embracing video – and hundreds of reasons why they should. You probably already know how important video is for your ecommerce site, but do you know the best ways to effectively harness it? To start, videos should be produced using a scalable process and address content in which visitors are interested”. Online video for ecommerce: what... [...]

The latest ‘Econsultancy’ blog post is titled “Why Norman Records is a masterclass of ecommerce design”. Christopher Ratcliff says, “Obviously I’m biased. I buy a lot of records. I write about music on a daily basis. I’m a sucker for online shopping. Therefore Norman Records hits my sweet spot. There are plenty of other record stores out there that have a perfectly acceptable online presence, but most are in dire need of a responsive design, and none of them are as unique, personality-filled and containing quite as many brilliant idiosyncratic features as Norman... [...]

If you haven’t already downloaded these Two Free Software Tools, this is your last opportunity. They will help you get more Amazon traffic & more buyers and, this week only, they are available free: 1. Crowd Force will help you pin-point and take advantage of targeted traffic opportunities. With its special design, it helps you drive high-value visitors to your Amazon listings, (whether they be for a physical product or for a Kindle e-book.) 2. Description Master+ will help you convert more of those visitors into buyers by helping you build better ads. Even if you aren’t selling... [...]

The latest article on ‘The Forrester Blog’ is titled “European eCommerce Pure Player Award Winner 2014 Announced!”. Michelle Beeson says, “For the past few days, I have been soaking up the sun in Barcelona at the Global eCommerce Summit 2014.  In amongst attending some great presentations from the likes of Alibaba Group, Tesco,Adolfo Dominguez and Philips, I was also part of the jury to select the Pure Player Award winner for 2014. A long list of European pure player retailers were put through a rigorous Shop Experience Audit by GfK to identify a short list of five players... [...]

This is the story of Daniel Audunsson, a young Icelandic man. He quit school to pursue his dream of building his own business. His family doubted his ambition would be realized, but he was determined, and over time, he built his business to over $300,000 monthly profit (that’s after all expenses were paid), If Audunsson could reach this high income, starting off from a farm in Iceland, this is something that anyone who puts their mind to it could probably do. The process he used is one of the things detailed in his new training, eFormula Evolution. In it, Audunson and his partners, Aidan... [...]

Daniel Audunsson dropped out of school and started an e-commerce business. In a short while, his business grew to $300,000 per month. Now, he and his partner are up to $6 Million per year. To help you get started on this path, they are giving you copies of two software tools they call Crowd Force and Description Master+.. Here’s the whole story. IM NewsWatch has made special arrangements with Aundunsson and his partners to give you this software (no opt-in required). Normally, this is a part of their new eFormula Evolution package, but to give you a taste of the power of their e-commerce... [...]