The ecommerce business picked up new heights in 2018. The ecommerce giants like Amazon and Alibaba were flooded with shoppers. To help you plan your 2019 marketing strategies, AdWeek contributor Lisa Lacy has shared 10 ecommerce trends observed in 2018. Lacy says, “There’s virtually no ecommerce story this year that doesn’t feature Amazon, but it’s not the only company that made waves. Ahead are a few of the biggest ecommerce trends from 2018 and many—like Amazon’s quest for dominance to the rise of more permanent retail stores of digital darlings—are likely to continue in 2019. Amazon,... [...]

2018 is gone and its time to put in our best efforts to do more in the new year. The last year saw several revolutions when it comes to shopping. The VR wave fired up on the ecommerce platforms and many other things happened. The AdWeek contributor Lisa Lacy has shared ten ways in which the shopping changed last year. Lacy says, “Take a look ahead to see what helped shape retail discourse this year—and what the industry will still be talking about come 2019. Cashierless Stores Amazon opened its first cashierless Amazon Go location in Seattle in January and, since then, eliminating the... [...]

For those who are in the ecommerce domain would be having greater business opportunities in the new year. A mistake that many ecommerce businesses make is limiting themselves to certain platforms. If you are reaching the mass through a variety of platforms, the chances of getting more sales are brighter. Small Business Trends contributor Ann Smarty has shared ten ecommerce platforms that businesses can use in 2019. Smarty says, “Here are the top ecommerce platforms of 2019, ready for you in 2018. 1. BigCommerce There is no such thing as a successful singular storefront anymore. You have to... [...]

Card abandonment is a major issue that the online retailers face frequently. What is required to convert the abandoned carts into sales is effective communication. Emailing is one way that can help you deal with the cart abandonment issues. Constant Contact contributor Aastha Sirohi has published a guide to manage abandoned cart email subject lines. Talking about the guide, Sirohi says, “Crafting appealing, impactful and intriguing abandoned cart subject lines is definitely not an easy task, but a little effort, lots of brainstorming, and knowing what gets your customers clicking will help... [...]

Mike Filsaime and John Cornetta– both are experienced product developers–just launched GrooveKart. This new shopping cart software can help you build your online store and then run the store while saving big bucks compared with other shopping carts, such as Volusion, Magento or Square (or even Shopify.) It is priced for small businesses. All eCommerce merchants need shopping cart software to let customers select the items they want to buy and then checkout. GrooveKart gives you: ► Many built-in apps that other carts charge extra for, including funnels, upsell and downsell offers, professional... [...]

Innovation is the key to growing your brand in today’s competitive environment. By reaching out the customers online in a varied ways you can turn them into customers. ReadWrite contributor Kunal Khullar says that Adaptive Ecommerce is one way marketers can choose to take their ecommerce to a new level. Khullar says, “The ever-evolving purchase paradigm of the modern day customer has outsmarted the traditional eCommerce experiences and it’s about time that eCommerce ventures enhance their store experiences to catch up with their customer expectations. The Solution: Adaptive eCommerce According... [...]

The Practical Ecommerce team has published a video recording of a webinar on ‘Using Amazon to Grow Your Brand and Acquire Customers’. Amazon, apart from its ecommerce business, also functions as an advertising solution and allows the businesses to promote their products and services. Practical Ecommerce team saus, “Consumers go to Amazon to research and purchase products. Independent ecommerce merchants can capitalize by controlling what they sell on Amazon and how they communicate with buyers. Both can dramatically increase brand recognition and, when coupled with innovative... [...]

Email segmentation leads to personalized email campaigns that can result into improved business performance. The Practical Ecommerce team has published a video recording of a webinar on ‘Email Segmentation Strategies for Multichannel Merchants’. Practical Ecommerce team saus, “When marketers segment an email list, they have the opportunity to provide recipients with more relevant content, which may provide better value and could lead to higher conversions and more profit. In this 30-minute online seminar, which first aired on Jan. 23, 2018, we’ll recommend specific email list... [...]

A Yahoo! news report citing a survey by OnePoll has revealed that Americans buy only 58% of the items added to their shopping carts. Here are some useful findings: Only  six in ten items added to carts actually get purchased The surveyed Americans said that they will buy the product online if the entire checkout process takes longer than half a minute An average American likes to take nine seconds waiting for the next page to load in a checkout Many Americans drop the purchase idea when they are asked to re-enter their credit card info. We Abandon our Online Shopping Carts All the Time Yahoo!... [...]

ReadWrite contributor Brian Solis has shared an article focused on the future of commerce and experience under the influence of digital marketplaces. Solis says, “To understand the digital marketplaces of the future, it’s vital that we understand the current state of these entities, along with their most pressing challenges and near-term growth strategies. Because there’s been precious little research done into this matter to date, Altimeter Group and Kahuna set out this year to get a handle of both the current state and future of digital marketplaces. Our findings revealed a landscape... [...]