A Third Door Media survey has revealed that almost 80% of the Amazon advertisers are planning to increase their ad budget in the year 2019. Here are the survey findings: 37% of them spend up to 10 percent of their annual digital advertising budgets on Amazon 24% spend 10 to 25 percent of their annual ad spend on Amazon 20% plan to increase their Amazon budgets by 50 percent or more 55% said that at least some additional budget will come from incremental sources. To find out more about the survey results, visit the following link. 80% of Amazon advertisers plan to increase budgets in 2019 Search... [...]

The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday. Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday. Create a cyber-exclusive, one-day deal. Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors are offering up amazing deals, you’ve got to create a cyber-exclusive, one-day sale that’s too good for consumers to pass up. As an example, Dean & Deluca offers... [...]

eMarketer has released a new report titled ‘B2B Ecommerce 2018’. The eMarketer team says, “Business-to-business (B2B) ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer (B2C) market, according to industry forecasts. B2B buyers want to make business purchases online, and B2B companies continue to see the benefits of using ecommerce to supplement their existing buying mechanisms. Download this complimentary eMarketer report to learn: Why a need still exists for more complex solutions to support the intricacies of B2B commerce How... [...]

Econsultancy has published the APAC Ecommerce Quarterly Q3 2018. This presentation reveals the ecommerce trends in Asia-Pacific region. The Econsultancy team says, “The APAC Ecommerce Quarterly is a series of presentations by Econsultancy that curates the latest trends and developments in ecommerce in the Asia-Pacific region. It is a collection of recent trends, and is a guide to what you should be keeping an eye on. Ecommerce in the APAC region is constantly in flux, and the APAC Ecommerce Quarterly contains relevant information that can be integrated into your own documents, presentation... [...]

In ecommerce, the conversion rate matters as it reflects the particular time frame as the percentage of a website’s unique users during that time who make a purchase. It helps you analyze the performance of your ecommerce site and make the changes that you need to make in order to perform better. Econsultancy columnist Ben Davis has shared a comprehensive article on ecommerce conversion rate. Davis says, “Ecommerce conversion rate for a particular time frame can be measured as the percentage of a website’s unique users during that time who make a purchase. However, conversion rate... [...]

Search engine optimization plays an important role in boosting your ecommerce sales. It allows you to showcase your products to the searchers. Shopify contributor Samantha Renée has shared nine steps to help ecommerce store owners rank their stores in the search engines. Renée says, “As a Merchant Success Manager at Shopify, I spend much of my time helping merchants find new ways to identify and scale their marketing efforts. Much of my experience with SEO comes from growing my own store, Weave Got It Canada, where organic search traffic has become a key pillar for our overall growth.... [...]

Digital Marketing Depot is hosting a webinar on ‘Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!’ on  Thursday, September 06, 2018 at 1.00 pm EDT. The DMD team says, “In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page (SERP), Google responded with lower CPCs – and rebates – to qualified... [...]

Staying connected with the customers is a very much requires and every organization has realized it now. Stronger relations with your customers can result into an improved performance for your organization. When it comes to ecommerce, there is a need to keep your customers base updated on the products you are launching and also in terms of the continuous communication – you need to be active. Econsultancy columnist Jeff Rajeck has shared three ways the ecommerce marketers can create strong customer connections. Rajeck says, ” Econsultancy, in association with Magento and BORN Group,... [...]

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]

There has been a hype on the new turning point the ecommerce domain with the helps of voice search. Devices like Google Home and Alexa are going to play an instrumental role in it. HubSpot’s Amanda Zantal-Wiener has shared some useful data in the status of voice shopping. Amanda says, “Earlier this year, new data emerged that predicted voice shopping sales from Echo and Google Home devices would reach $40 billion by 2022: quite a significant jump from the present $2 billion cited at the time. The reason, the report said, was improved technology within the realm search — as... [...]