Kissmetrics is hosting a webinar on ‘E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sales in Less Time’ on Thursday, August 24 at 10.00 pm PT. This webinar will teach marketers how they can use popups to improve their ecommerce efforts. The Kissmetrics team says, “In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too. You’ll learn: How one e-commerce site increased their opt-in rate by 512.5%... [...]

There are plenty of reasons that cause shopping-cart abandonment. It is a common problem faced by most ecommerce businesses. Econsultancy columnist Greg Randall has published an article providing five solutions to the shopping-cart abandonment problem. Randall says, “What can be done to dramatically reduce shopping cart bailouts? Solution #1 – Gain an understanding of how to create amazing online experiences One of the biggest issues faced by retailers is they don’t know what amazing online experiences are supposed to look like for their target consumers and existing customers.... [...]

Walker Sands has released Walker Sands 2017 Future of Retail study which signals the rise of the connected consumer and changes in shopper behaviors and expectations. According to the report, 19% of surveyed consumers have made a voice purchase using a voice-controlled device in the past year. And around 33% of them plan to make a purchase through such device in the coming year. More findings Smartphone penetration has reached 78% and the new device adoption rate is growing 27% consumers own some kind of in-home smart device 24% consumers own a voice-controlled device such as an Amazon Echo or... [...]

Quality reviews matter because most people online try to find out opinions of others before making a purchase. And when it comes to having an ecommerce store, good reviews are extremely important. Econsultancy writer Andy Favell has published an article dealing with techniques to get quality reviews. Favell says, “As noted in my previous article, which outlined the importance of putting someone in charge of reviews, consumer opinions of products are influenced not only by ratings but also by the number of ratings. Research by Profitero and BzzAgent (June 2016) backs this up. The report... [...]

Mobile has become a major player in the e-commerce now. Improving mobile conversion rate can help retailers take their business to new heights. Econsultancy’s Steve Borges has published an article sharing tips on using data to improve mobile conversion. Borges has talked about the three major stages of the customer journey that can help marketers analyze data and implement appropriate strategies. Borges says, “Shopper behaviour on mobile is quite specific. Shoppers are pretty single minded about getting to the product quickly. Some of the insights from a recent, large-scale study we... [...]

TurnTo Networks, a next generation customer content solutions provider, has published the findings from its new research ‘Hearing the Voice of the Consumer: UGC and the Commerce Experience‘. The findings reveal that user-generated content (UGC) marketing tactic influences 90% of shoppers’ purchasing decisions. This survey covered 1,000 US shoppers who made an online purchase in the past 12 months. Key findings 90% shoppers reported UGC influences their decisions to make a purchase 87% said that search engines influence their purchasing decisions 79% shoppers stated that promotional... [...]

Key facts of online marketing: 1. Having a product of your own to sell is one of the keys to a growing online income. Product owners typically earn more than their affiliates. 2. Software pays big. Training is nice, but the buyer still has to take advantage of it, wehi8ch usually means a lot of work. On the other hand, software does something for the buyer, so it commands a higher price. 3. It typically requires special skills (and a lot of training) to create software. That’s the bad news. But there is also good news. If you owned a collection of useful software products that you could sell,... [...]

Narvar, an enterprise-grade post-purchase experience platform, has published a report Making Returns a Competitive Advantage. The report states that online return is a critical moment in the customer journey today. The company surveyed 700 U.S. consumers who returned an online purchase in the past 12 months. The findings of the study include: In 2016, ecommerce sales will reach $400 billion in US 54% of 75.4 million US millennials make their purchases online 48% of millennials saying returns are a hassle 47% of shoppers said that it’s easier to return on online purchase to a store 60%... [...]

Your online campaigns directly affect the ecommerce performance. Right ecommerce campaigns can help you drive more sales online. Entrepreneur writer Rocco Baldassarre has shared five tips to help marketers optimize their ecommerce campaigns. On importance of tagging everything, Baldassarre says, “Tag everything you can, including campaigns, sources, mediums and terms. By tagging all that you can, you can perform a deeper analysis of what triggers the assisted conversions. Tagging ads adds additional values in the URL but does not change the URL destination. On Facebook and Bing, these are... [...]

At 10 AM EDT today, Tantan Hilyatana announces his company’s latest software: WP DigiPro. This is a WordPress plugin to handle sales and delivery of digital products; • Payment gateways integration (most importantly, Paypal, but also 2Checkout) • Automatic product delivery • Email notification • Member access • Autoresponder integration • Download link protection from theft • And much more. WP DigiPro can support sale of your digital products, whatever they are, for example: ■ Software ■ Web Developer services ■ An Online Course ■ A Membership Site ■ Graphic Design... [...]